Prep Sportswear Grows Customer Engagement with Social Media

Prep Sportswear has launched two new social media programs: a company blog and a collection of Pinterest pinboards.
By: Dena Becker
Feb. 7, 2012 - PRLog -- Prep Sportswear, the flagship brand of Sportswear Inc and the largest e-commerce provider of customizable apparel for retailers, media properties, and school and collegiate athletic departments has launched two new social media programs: a company blog and a collection of Pinterest. “Behind the Line”, the company blog, shares information on product launches, new designs, website updates, and company news. The Pinterest presence enables the company to visually show new college and high school apparel and designs while enabling fans to share their favorite items.

“Social media is an important customer engagement vehicle for the Prep Sportswear brand,” says Dennis Wood, Internet Marketing Manager at Sportswear Inc. “We have a diverse online audience with specific interests. When not shopping, they are sharing and conversing about their favorite products. Our social media efforts help foster these conversations”.

In addition to the blog and Pinterest, the Prep Sportswear is actively using Facebook and Twitter as part of its overall marketing program. The company regularly posts promotions, product updates, and event information. Customers and fans are using the various social media to recommend new website content and engage with the Prep Sportswear team. Additionally, customers are posting photos of themselves wearing their new gear and sharing their favorite products within their social graph.

Individuals interested in Behind the Lines can visit Pinterest users can find Prep Sportswear at

Sportswear Inc. launched in 2005 with its flagship brand Prep Sportswear. Prep Sportswear began with 130,000 online school stores, and has grown to have stores for more than one million schools, teams, colleges, and military bases. Users can shop from over 1,200 items, all individually customized and fulfilled in five business days.

About Sportswear Inc.
Sportswear Inc. provides innovative e-commerce solutions to consumer brands, retailers, educational institutions, and media properties using a vertically integrated technology platform that directly targets consumers with relevant, personalized products. The portfolio of brands includes, CampusTeamShop, the largest licensee and online retailer of officially licensed collegiate merchandise, and Prep Sportswear, the largest online offering of school spiritwear and team apparel. Additional branded e-commerce solutions include SchoolTeamShop, MilitaryBaseShop, AdventureGearShop, DestinationShop, and GovtShop. Through these solutions Sportswear Inc. enables B2B and education partners to successfully target new markets and build additional revenue streams. The company is ranked #1205 on the 2011 Inc. magazine list of fastest-growing private companies.

Sportswear Inc. is privately funded and located in Seattle, WA.
For more information, visit

Media Contact:
Dena Becker 206.588.7019

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Prep Sportswear is the leader in print-on-demand customized apparel and merchandise for schools, teams, colleges, military and more. All products are individually customized and fulfilled in five business days.
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Tags:Ecommerce, Retail, Online, Apparel, Sportswear, High School, Spiritwear, Customization, Technology
Industry:Retail, Internet
Location:Seattle - Washington - United States
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