UBIFRANCE has largest national pavilion at MWC 2012 in Barcelona

Feb. 7, 2012 - PRLog -- For the sixth year running, UBIFRANCE, the French export-support agency, will be running a French Pavilion at the Mobile World Congress (MWC) in Barcelona (Spain). The trade show, which takes place from 27 February to 1 March 2012, is the world’s foremost event for the mobile-telecoms industry, covering equipment, services and content. The French Pavilion will host almost 130 companies, representing the largest national pavilion at the event.

Made up of two islands (2F49 and 2E47) in Hall 2, the French Pavilion will stretch across 521m². It will display a huge range of products and services involved in the mobile-telecommunications industry, including mobile applications, mobile commerce (m-commerce), games published for smartphones, microchips, middleware, content, wireless telecoms networks, and tablets.

According to a study co-written in 2011 by GSMA, organisers of MWC, and AT KEARNEY, a global management-consultancy firm, the European mobile-telephone market is currently a key industry of a size equivalent to that of aerospace. The mobile-telecoms market boasts overall revenues that were estimated at €174 billion in 2010.

Market growth is primarily driven by the smartphone segment, which rose by close to 50% in 2011 on the previous year. The mobile-telephone penetration rate in Europe stands at 128% (against 100% in Japan and 104% in the United States). There are 656 million active SIM cards in use by 456 million Europeans, which represents 89% of the overall European population.

Five French regional authorities (Brittany, Ile-de-France, Languedoc-Roussillon, Midi-Pyrénées and Provence-Alpes-Côte d’Azur), as well as hi-tech clusters of excellence such as SYSTEMATIC (for Paris and its region) and Solutions Communicantes Sécurisées (based in Provence-Alpes-Côte d’Azur), have joined UBIFRANCE in promoting France’s mobile-telecoms industry at MWC 2012. This partnership will facilitate co-operation among industry players, by bringing together a large number of businesses from each organisation’s respective industry field.

The region of Burgundy and groups such as Silicon Sentier and the Mobile Marketing Association France, organisers of the Mobile Monday France programme, are also associated with the Pavilion. They will be promoting innovative companies that specialise in novel digital technologies.

For the first time at MWC, representatives from UBIFRANCE offices established in Canada, Israel, Italy, Singapore, South Korea and Spain will organise business meetings between industry players from their respective countries and French-based exhibitors.

Additionally, the trade show will be interspersed by a series of events organised on the French Pavilion, including several product and services demonstrations, as well as networking cocktail parties, such as the annual France Cocktail.

The programme of events and the full listing of French exhibitors on the French Pavilion can be seen at: http://mwc.ubifrance-events.com

About UBIFRANCE

UBIFRANCE is the French export-support agency. As the partner of reference for French companies wishing to export, UBIFRANCE offers a complete range of services based on the provision of information on export markets, legal issues and regulations, as well as international finance and tenders, while also supplying sectorial data.

In addition, UBIFRANCE offers export advice and targeted support to companies’ commercial activities, such as exploratory visits, partnership meetings, foreign exhibitions and international press communication.

Finally, UBIFRANCE runs the International Postgraduate Programme (VIE) for employing qualified personnel and young graduates outside France.

UBIFRANCE is organising the French Pavilion at the Mobile World Congress, which will take place in Barcelona (Spain) from 27 February to 1 March 2012. The 521m² French Pavilion will consist of two islands (2F49 and 2E47) in Hall 2.

The France Cocktail drinks reception will be held on the French Pavilion at 6.00pm on 28 February.

For further information about the Mobile World Congress, please got to: www.mobileworldcongress.com/

For further information about the French Trade Commission UBIFRANCE in the UK, please go to: www.ubifrance.com/uk/


For further information, please contact :

Quote ref. : FTPB3681
Ms Katherine WOODS - Press Officer
UBIFRANCE Press Office in London
Tel: +44 (0) 207 024 3640
katherine.woods@ubifrance.fr  
View other press releases at :
http://www.ubifrance.com/uk/