More Colleges Partner with Sportswear Inc. to Develop Innovative E-Commerce

Feb. 6, 2012 - PRLog -- Sportswear Inc., the largest e-commerce provider of customizable apparel for retailers, media properties, schools, and colleges announces the latest developments for the Campus Team Shop online store solution.  The latest upgrades give college partners and licensors more opportunities to grow revenue, decrease costs, and build their brand.  

“Over the past couple months, we’ve enhanced our platform to better suit the needs and opportunities for colleges and universities”, says Maggie Fogel, Client Services Director at Sportswear Inc.  New developments to the Campus Team Shop solution include:

•   New embellishment methods:  Sportswear Inc. now offers on-demand, direct-to-garment printing and appliqué for college stores.  Additionally, the company recently launched its line of customizable, on-demand appliqué for collegiate apparel.
•   New vintage designs:  Colleges can now select from dozens of distressed-style, vintage design templates.  The vintage designs give t-shirts a well-loved and slightly worn style popular with younger shoppers.
•   New custom sports and activity lists:   The new feature enables colleges to better serve the entire campus community including all sports teams, academic departments, ROTC, student government, IMA, and dormitories, specific to their campus.  
•   Customizable options in Spanish:  Colleges can now offer their fans the ability personalize their apparel with words such as “Padre” (father), “Madre” (mother), and more.  
•   Marketing tools and support:  The company has developed new marketing tools including the College Marketing Best Practices Guide and the quarterly Campus Team Shop Newsletter designed to help partner colleges with promotion and online sales.  

The developments continue to build on the Campus Team Shop ecommerce solution created for college athletic departments, alumni associations, bookstores, and other campus groups.  Campus Team Shop offers turnkey, online stores featuring direct-to-consumer order processing, dynamic consumer product personalization, and customizable apparel and accessory products using officially licensed marks.  

Sportswear Inc. launched in 2005 with its flagship brand Prep Sportswear. Prep Sportswear began with 130,000 online school stores, and has grown to have stores for more than one million schools, teams, colleges, and military bases. Users can shop from over 1,200 items, all individually customized and fulfilled in five business days.

About Sportswear Inc.
Sportswear Inc. provides innovative e-commerce solutions to consumer brands, retailers, educational institutions, and media properties using a vertically integrated technology platform that directly targets consumers with relevant, personalized products. The portfolio of brands includes, CampusTeamShop, the largest licensee and online retailer of officially licensed collegiate merchandise, and Prep Sportswear, the largest online offering of school spiritwear and team apparel. Additional branded e-commerce solutions include SchoolTeamShop, MilitaryBaseShop, AdventureGearShop, DestinationShop, and GovtShop. Through these solutions Sportswear Inc. enables B2B and education partners to successfully target new markets and build additional revenue streams. The company is ranked #1205 on the 2011 Inc. magazine list of fastest-growing private companies.

Sportswear Inc. is privately funded and located in Seattle, WA.

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Prep Sportswear is the leader in print-on-demand customized apparel and merchandise for schools, teams, colleges, military and more. All products are individually customized and fulfilled in five business days.

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