Mist Premium Spring Water announces partnership for the 43rd NAACP Image Awards

Feb. 6, 2012 - PRLog -- Mist Premium Spring Water, the award winning water brand, will be integrated into various elements of the show and its ancillary events including; The live Awards Show Broadcast, taped at the Shrine Auditorium in Los Angeles, as well as Nominees Luncheon, The Feature Film Night Reception & Screening of Steve Harvey’s Think Like A Man, The Nominees Pre-Show Gala Reception and The Post Show Gala Reception.

Marking its 3rd consecutive year in a row Mist Premium Spring Water will be showcasing its impressive design and celebrating its distinctive taste recognized and awarded by The Water Innovation Awards for Best Bottle and The Berkeley Springs International Water Tasting Competition winning in the People’s Choice category.  

Mist Premium Spring Water is hidden amongst the tranquil hills of Tennessee's mountains that has been naturally filtered by the earth for centuries. Running through a limestone cavern, Mist is pumped from this source straight to our bottling plant in the cozy town of Dandridge. Mist is never exposed to air or any other potentially harmful impurities. At our plant, the water is filtered, cast under UV lighting and reverse-osmosized to ultimately ensure that the taste is quench thirsting and as memorable as the bottle it is delivered in.

“Mist Premium Spring Water is delighted to be sponsoring the 43rd NAACP Image Awards, says Derick Halliman CEO, Lucid Enterprises. “Not only does Mist look glamorous and great, its taste is spectacular! And is the perfect accompaniment to the NAACP Image Awards guests. Teaming up with the NAACP Image Awards is truly exciting. To collaborate with creative and compelling executions fills me with confidence about our brand and message coming across. ”

NBC will broadcast the 43rd “NAACP Image Awards,” a live, two‐hour special on Friday, February 17 (8‐10p.m.ET). Founded on February 12, 1909, the National Association for the Advancement Of Colored People (NAACP) is the nation’s oldest and largest civil rights organization. Its one‐half million adult and youth members throughout the United States and the world are the premier advocates for civil rights in their communities, and monitor equal opportunity in the public and private sectors. For more information on the NAACP Image Awards, Please visit www.naacpimageawards.net.

Lucid Enterprises is an emerging global developer and marketer of premium branded products within the beverage industry. By focusing core markets of the United States and the United Kingdom, Lucid Enterprise has gained considerable market position. Our strong market position in the United Kingdom makes us a supplier of choice to our customers, which include wholesale distributors and retailers. Our internal growth has been driven by leveraging our brand, developing new products, packaging and line extensions, while focusing on the faster growing sectors of the beverage industry. We conduct our business through entities we wholly own as well as through a variety of joint ventures and sponsorships.
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