New Bridal Secrets Book Features Advice From Local Retailer

Feb. 6, 2012 - PRLog -- Marietta, GA – Bel Fiore Bridal has been selected as one of America’s top special occasion retailers. Rachel Esposito, owner of Bel Fiore Bridal is the featured Atlanta author of 101 Secrets Every Bride Needs to Know about Buying Wedding Attire. Compiled by Specific House Publishing of Boston and Orlando, This is the first book of its kind in the bridal/special occasion retail industry.

Publisher Rick Segel invited the most successful bridal retailers in America to contribute their best tips for the new book. To avoid confusion or competition, each selected contributor was offered market exclusivity. In Atlanta, Bel Fiore Bridal was chosen as the preferred retailer.

“Bridal attire is a highly-specialized industry,” said Rick Segel, Specific House Publishing president and author of The Retail Sales Kit for Dummies and 12 other retail how-to books. “But it’s also a localized industry. Every city has its ‘go-to’ couturier. These are the top bridal shops in the country, the ones we targeted to contribute. Collectively, these shops contain a vast goldmine of knowledge.”

Added Esposito, “This is a groundbreaking move for the bridal industry as a whole. We’re delighted to be included. We get to share our favorite tips on a national — even international — scale, with readers everywhere. We also get to learn from our peers across America. Their advice becomes added value for our customers, as well.”
101 Secrets Every Bride Needs to Know about Buying Wedding Attire is available from Specific House Publishing at www.specifichousepublishing.com and at Bel Fiore Bridal’s website http://www.BelFioreBridal.com.


Hours of Operation:
Monday: Closed
Tuesday-Thursday 11am-8pm
Friday 11am-6pm
Saturday 10am-6pm
Sunday 12pm-4pm

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A refreshing departure from big box Atlanta bridal shops and over-priced boutiques, Bel Fiore offers a new approach to bridal shopping. Go beyond the status quo and experience the only intimate bridal salon in Atlanta.