Damas unveils 'key to your heart' Valentine's collection 2012

The new collection is inspired by the memorable 'keys' pendants
By: Damas News
 
 
Valentine' diamond pendant - r
Valentine' diamond pendant - r
 
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* Damas
* Jewellery

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* Retail

Location:
* JLT - Dubai - United Arab Emirates

Feb. 5, 2012 - PRLog -- Dubai, UAE: (February 5th, 2012): Damas, the Middle East’s leading international jewellery and watch retailer, has unveiled its new Valentines Collection 2012, featuring pendants inspired by the memorable ‘key to your heart’ theme.

“These key pendants have a lot of meaning attached to them, as they indicate that the lady wears the key to her loved one’s heart very close to her own,” said Raj Sahai, Director – Retail, Damas Jewellery. “This is a very romantic new collection, and reflects the magic, intrigue and allure of true love. Memorable pieces such as this do not last one day – they remain memories that last a lifetime.”

An 18k gold key from Damas’ Kiku Pearl brand is highlighted by the sparkle of round brilliant diamonds, offset by a coined pearl. A solitary heart at the end of the key shadowed by diamond studs ensures the pendant sparkles with romance.

Another key pendant, crafted in 18k gold and round brilliant diamonds, has a large gold heart carefully cut in the middle, surrounded by a larger heart in diamonds, to create an elegant and stylish look. An additional two smaller heart outlines are engraved on the stem of the key. The moveable pieces of the external diamond heart, representing the man’s heart, represent that his love surrounds the woman’s golden heart.

The Kiku Pearl Key is priced at AED 1,390 and the Diamond Key is priced at AED 1,490.

In addition to the ‘key to your heart’ collection, a number of other Valentines Day-inspired designs have been unveiled in Damas’ popular ‘Farfasha’ collection, crafted in 18k gold.  These include necklaces and bracelets, through to earrings and anklets, available in the Dolce Vita, Moonlight, Mirror and Breeze collections.

The Valentines 2012 Collection is available at select Damas stores across the UAE for a limited time only. For more information, visit www.damasjewellery.com

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About Damas:

Headquartered in Dubai, United Arab Emirates, Damas is the Middle East’s leading international jewellery and watch retailer. Founded in 1907, the company today operates more than 300 stores distributed across 12 countries, most of which are located in the GCC region.  The company has grown from a UAE-based retailer into a global brand name, and is also the retailer for a large portfolio of renowned global luxury brands including Tiffany & Co., Roberto Coin, Paspaley, Mikimoto, Carrera y Carrera, Girard Perregaux, Vacheron Constantin, among many others. Damas’ popular in-house brands include Farfasha, Gehna, Hayati, Fulla, Legacy, and many more.

An ongoing commitment to setting benchmark standards in quality, craftsmanship and customer service have enabled Damas to win many prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas contributes to the communities in which it operates and is a proud Middle Eastern brand with a long history of success.

The company is listed on Nasdaq Dubai (former Dubai International Financial Exchange) as Damas International Limited under the ticker “Damas.”

For more information please contact:

Carissa Crowley, PR Manager - Damas
Tel: +9714-4459588
E-mail: carissac@damasjewellery.com
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Tags:Damas, Jewellery
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