Feb. 3, 2012
-- February 3, 2012- “When it comes to the health club industry there is so much irrelevant and outdated information circulating that club owners have no idea what is good information and what is bad. I have been in this industry since I was 16 and as much as I would like to travel to every club around the country that needs my help; my schedule will not allow it. I saw this blog as a way to give back to the industry that has given me so much over the past 24 years.“ said owner of IHCC, LLC Matt York. IHCC works with club owners around the country in small and large markets to help their clubs achieve a higher level of success. While the company’s website http://helpmygym.com gives an overview of the consulting and fitness marketing services available to fitness centers and health clubs the blog provides free detailed information, advice and tips providing answers to many challenges that gym owners are facing. IHCC even has information for ladies only gyms and weight loss programs which are becoming more popular.
Having this online resource available at no cost to all gym owners is an invaluable tool in this day and age with all the competition in the health and fitness industry. The health club and gym industry still penetrates only 16% of the market in the USA. With gyms and fitness studios popping up on every street corner and taking a bite out of that small pie there is the ever increasing pressure to sell more new memberships. To do this a club must come up with a cost effective fitness marketing plan and a process for selling more gym memberships to the leads and prospects that respond to the advertising which can range from internal member promotions, lead boxes, guerilla marketing on up to innovative creative fitness marketing direct mail campaigns. The IHCC blog provides useful insight to many topics relating to the different subjects mentioned above. IHCC knows that enrolling new members to increase the monthly gym dues is not the only solution needed to survive and prosper in this industry. IHCC has packed the blog with information to aid in customer service as well as building and increasing profit from profit centers located in you gym or fitness studio. Videos posted on the blog will also aid in training your membership sales staff, personal trainers and front desk staff to insure smoother and more efficient operations at your club.
With over 20 years of service in the health club and fitness industry the staff at IHCC brings fresh, innovative and proven solutions to problems and challenges facing gym owners today. For more information on services or a free phone consultation call 1-888-307-8550 or visit IHCC, LLC on the web at http://helpmygym.com