Naples-Fort Myers Shoe Store, Foot Solutions Estero, Celebrates Business Increase Over Past Year

Foot Solutions of Estero, a Naples-Fort Myers shoe store, announced a significant increase in business over the past year. It saw repeat business sales increase 50%, internet sales increase 75%, and doctor referrals increase 30% from 2010 to 2011.
By: Foot Solutions of Estero
Feb. 2, 2012 - PRLog -- While many small businesses in Southwest Florida continue struggling to stay afloat in the current economy, one local business is actually celebrating a great success over the past year.  Foot Solutions of Estero, a Naples-Fort Myers shoe store and retailer of specialty footwear, has seen a significant increase in sales from 2010 to 2011.  After reviewing the numbers, the company confirmed that its repeat business sales had increased nearly a 50% over the past year, compared to the previous year, and business resulting from traffic to its website ( increased by 74%.  In addition, Foot Solutions of Estero saw a 25% increase in sales from referrals of area doctors and physicians, as well as a nearly 30% increase in sales from customers that were referred from others in the medical community.

“We are so grateful to our customers who have shown such loyalty in coming back to our store whenever they are ready for new shoes or customized inserts,” said Chris Cole, Owner, Foot Solutions of Estero.   “We attribute this to the fact that we prioritize our customer relationships above everything, and want to make sure that people are, not only happy with their purchase, but that they have a great experience when they come into our store.”

Part of the Foot Solutions philosophy is to be more than just a “shoe store”.  The company is a full service, health oriented, footwear retailer.  This means that the experience for each customer includes a great deal of individualized attention from highly trained staff.

When a customer comes into the store, whether it’s a new customer or a repeat customer that may just be ready for a new pair of shoes, Foot Solutions ensures that a  staff member spends quality time determining the best solution for that person’s needs, at that time.  Each customer is extensively assessed, paying special attention to a static and dynamic gait analysis as well as a computer scan of each foot. On average, a Foot Solutions of Estero trained staff member will spend 30 to 45 minutes with a customer. This analysis and assessment is a free service.  

Cole adds, “We feel that our customers appreciate this individualized attention, and that is part of the reason they continue to be so loyal.”

The recent success of Foot Solutions of Estero is also attributed to customers that have learned about the retailer through searches on the internet.  This 75% increase in business is likely a result of recent efforts by Foot Solutions of Estero to increase its online presence.  A local PR and Marketing agent, Julie Digby, was hired to assist in increasing search engine optimization of the Foot Solutions Estero website, ramp up social media marketing, post blogs and increase traffic to the blog-site (, send monthly emails, and issue press releases online.  In addition, Foot Solutions of Estero created an online catalog, which highlights all of the shoes, products and services that are offered.  The catalog is available to view on the homepage of Foot Solutions’ website,

“We know that sometimes people are unable to physically come into our store, either due to physical limitations or seasonal residents who have gone back up north.  Although we prefer to do a personal fitting, we also wanted to give people the option of browsing through shoes and products, and even ordering online if this is more convenient,” said Cole.

For local customers who may have physical limitations, Chris Cole may be available to personally come to their home and do and full assessment and individualized fitting, at no additional cost.  

Cole added, “There is no reason that people with physical limitations should be prohibited from receiving the same experience that customers receive when they come into the store.  If someone is local and would like to have a home visit for fittings and assessment by a Licensed Certified Pedorthist, they should just call the store, and we can discuss their options and possibly set up a free in-home visit. ”

In addition to the loyalty of its customers and PR efforts to attract new customers,  Foot Solutions Estero also attributes much of the past year’s success to the referrals of area physicians and others members of the medical community in Southwest Florida.

“We want to extend our gratitude to the local doctors who continue to refer their patients to us for things like orthopedic shoes, diabetic footwear, or custom inserts and orthotics,” said Cole.  “We realize how important it is for these physicians to be confident that they are referring their patients to someone who will also have the patient’s best interest in mind.  We take great measures to ensure we are providing these patients with a pleasant experience, and are properly fitting them for the best footwear to address their needs.  Our goal is to work alongside physicians to help alleviate pain and prevent injuries for their patients.”  

Foot Solutions of Estero works with a variety of area Doctors, including Internal Medicine, Orthopedic specialists, Podiatrists, and Chiropractors, as well as any medical professional who deals with issues around foot problems, back pain, joint pain, or diabetic feet.  Foot Solutions also works with many diabetic patients that have Medicare, many of whom qualify for shoes and inserts that are covered under the Therapeutic Shoe Bill.

Foot Solutions Estero is located on the corner of U.S. 41 and Corkscrew Road, next to Publix in the Corkscrew Village Plaza.  For more information, contact (239) 495-8911 or visit

# # #

Foot Solutions of Estero is devoted to helping clients achieve better health through their feet and are a recognized leader in specialty footwear, running shoes, comfort shoes and sandals, orthopedic shoes, custom arch supports and inserts, and diabetic footwear. They also specialize in footwear for runners, golfers, tennis players, and other athletes. In addition, Foot Solutions of Estero helps those suffering from foot conditions such as plantar fasciitis, and specialize in alleviation of joint pain, back pain, and knee pain.

Foot Solutions of Estero is part of a #1 ranked health and wellness franchise, and locally serves Naples, Bonita Springs, Estero, Fort Myers, and Cape Coral. They carry popular brands such as New Balance, Brooks, Finn Comfort, Naot, Chung Shi, and Joya “the world’s softest shoe”. Foot Solutions of Estero has a Certified Licensed Pedorthist on staff. For more information, visit or call 239-495-8911.
Email:*** Email Verified
Tags:Fort Myers Shoe Store, Estero Shoe Store, Naples Shoe Store, Fort Myers Running, Fort Myers Orthopedic, Naples Running
Industry:Business, Health, Retail
Location:Estero - Florida - United States
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
Page Updated Last on: Feb 02, 2012

Like PRLog?
Click to Share