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Fret-King and Vintage guitars head to Korea as JHS signs exclusive distribution deal with SAMA
John Hornby Skewes & Co. Ltd. has joined forces with SAMA Trading Co. Ltd., who will exclusively distribute the Fret-King® and Vintage® guitar brands throughout South Korea from March 1st 2012.
SAMA will take on the entire Fret-King range, including the newly released Black Label line and the classic Blue and Green Labels, as well as the Vintage Electric catalogue, with Vintage Acoustics to follow later on in 2012.
Jason Inn, SAMA's Managing Director, said: “We are very proud to be working with one of the largest musical instrument distribution companies in the UK. We got a chance to play Fret-King and Vintage guitars at the Music China show last year, and we were astonished by their sound, price and performance.”
SAMA's staff then came back to visit the JHS booth at the recent NAMM 2012 show, where he met Fret-King and Vintage designer Trev Wilkinson and got the full story behind the iconic JHS brands.
Jason said: “SAMA and JHS have many things in common in terms of running business. Both companies are family owned and both work in the pro audio and musical instrument markets simultaneously, with the founders of each firm still very, very active. We are very glad and looking forward to establishing a long-term partnership with JHS, and we will do our absolute best to represent JHS and their brands in Korea.”
Meanwhile, Adam Butterworth, JHS's Export Sales Manager, said: “We are extremely pleased to be working with SAMA Trading Co. Ltd. for the distribution of our guitar brands in South Korea. The Korean market is very well developed and SAMA has a very long tradition and history in the MI industry.”
For more information on SAMA Trading Co. Ltd, JHS, and all the brands mentioned above, check out the respective websites.
John Hornby Skewes & Co. Ltd.:
SAMA Trading Co. Ltd: