UK Training Business Expands to Nordic Region

After observing increasing demand in cloud-based learning solutions in northern Europe, the UK training provider REDTRAY is expanding its services to Denmark, Iceland, Greenland, Sweden, Norway and Finland from early February 2012.
Feb. 1, 2012 - PRLog -- The decision to expand to the Nordic region came after REDTRAY observed rising interest in its virtual classroom solution CloudRooms from learners in these European countries. The new REDTRAY team will initially operate from offices in the Danish cities of Randers and Copenhagen.

Jeffrey Smithies, Channel Director at REDTRAY, says “In mid 2011 we noticed there had been a number of learners in Europe booking on ‘bite-sized’ virtual instructor-led sessions. We did some research and identified this as a key market for immediate expansion. The Nordic region seemed the perfect focus area because to its openness to adopting new technologies and learning methods.”

Eva Fredborg, Head of Sales for REDTRAY in the Nordic countries, explains “Over the last couple of years, the training needs of Danish and other northern European customers have changed. With the economic crisis still present on the continent, employers demand more from fewer employees. Their staff need training to be productive, but at the same time they need to be in the office to do their job.”

She believes that local businesses require a new, modern form of training delivery which will not only save them time and money but will also provide quality learning for their employees and enhance their efficiency at work.

Jeffrey Smithies explains that a live online learning solution has the potential to transform current training methods and move them to a new dimension – the ‘Cloud’, where current training barriers such as location, time and travel don’t exist.

According to Ms Fredborg, some of the traditional training providers in the Nordic countries have adopted elements of the cloud but ones that are very basic. She believes the CloudRooms is an innovative training technology solution in northern Europe because it can deliver classroom training in the virtual space.

Thomas Binder, Head of Business Transformation at REDTRAY in the Nordic region, adds, “What attracted us about REDTRAY is its practical approach to training. It combines its cloud-based training solution with an all encompassing learning management system ALTO, making virtual training very tangible and measurable. I believe that our experience and local insight combined with REDTRAY’s product range will bring new and unique possibilities to the Nordic clients.”

Next week, REDTRAY in the Nordic region is launching a new website created specifically for the needs of local clients, with information on all REDTRAY products available in their first languages.

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To learn about the REDTRAY products and services available in the Nordic region please visit

To learn about REDTRAY products and services available in the UK please visit and, for CloudRooms, see

Press Contact

For REDTRAY contact Aneta Sokolowska
T: +(44) 0798 8922 318
T: +(44) 0207 024 4859
For more visit: and


REDTRAY is one of Europe’s leading providers of blended learning solutions and the trusted partner of many FTSE 250 organisations. Its portfolio includes work with NHS, Royal Mail Group, ITV and Heathrow Express.

Established in 2001, REDTRAY develops innovative and award-winning workforce performance optimisation programmes and delivers them to tens of thousands of staff each year. Using the latest blended learning approaches, REDTRAY enables organisations to develop the skills of its people so they can deliver on their business goals - whilst increasing the value of training and reducing its cost by half. For more information visit

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REDTRAY designs, delivers and deploys learning solutions for enterprise organisations.We deliver bespoke training and certification-led courses in the classroom, online or through e-learning.
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Tags:Cloud-based Training, The Cloud, Training Solutions, Learning Technologies, UK business, training in Europe, Training In
Industry:Business, Technology, Education
Location:London City - London, Greater - England
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