Toyota to Kick-off its Promotional Activities for Etios Motor Racing in Chandigarh

Jan. 31, 2012 - PRLog -- Toyota to Kick-off its Promotional Activities for Etios Motor Racing in Chandigarh  

Toyota Kirloskar Motor today announced that it will kick-off the Etios Motor Racing (EMR) on-ground promotional activities in its dealerships in Chandigarh and Mohali this weekend at the onset of its launch on 28th of this month.
•   Exciting motorsport activities at Toyota dealerships for all visitors
•   Etios Motor Racing concept cars on display
•   2012 to see a whole lot of motorsport activities by TKM to popularize EMR

Chandigarh, January 27th, 2012: Toyota Kirloskar Motor today announced that it will kick-off the Etios Motor Racing (EMR) on-ground promotional activities in its dealerships in Chandigarh and Mohali this weekend at the onset of its launch on 28th of this month. This comes close on the heels of the unveiling of the EMR concept cars at the Auto Expo in Delhi earlier this year and the official introduction of Toyota’s entry into Indian motorsport.
Globally, Toyota’s rationale is to make motorsport more accessible, not only to participants but to its spectators as well, and through its wide network in India the company will take EMR closer to its customers across the country in the year 2012. In all, EMR will reach out to a majority of Toyota customers and motorsport enthusiasts in 15 cities and 25 dealerships.
The excitement of EMR begins in Chandigarh on the 28th and 29th of January 2012 at the Toyota dealerships – Pioneer Toyota (H&I Industrial Area/ Phase1, Chandigarh) and Globe Toyota (6th Phase, Industrial Area, Mohali). Through these dealership activities, motorsport enthusiasts in Chandigarh will be given an opportunity not only to touch and feel the brand new sporty avatar of the Etios and Etios Liva but also engage in a host of fun, racing/ motorsport activities.
In its effort to reach out to the mass segment and further reinforce a youthful vibe to its Etios brand, Toyota’s Etios Motor Racing (EMR), the one-make racing series, will be held in 2013. The Etios racing platform will help talented young racers develop their skills, and further train them to gain a competitive edge for their future in motorsports.
The online application process for the driver training has begun at http://www.toyotaetiosmotorracing.in/ and will be open till the 15th of February.


Visit:- http://www.toyotaetiosmotorracing.in/ for more details

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Overview of TKM
Company name -- Toyota Kirloskar Motor Private Limited
Managing Director -- President: Hiroshi Nakagawa (TMC)
Established -- October 1997 (start of production: December 1999)
Location --Suburb of Bangalore, Karnataka State
Products -- Corolla Altis, Innova and Fortuner manufactured in India. Camry, Prado, Land Cruiser and Prius imported as CBUs.
Annual production capacity -- Approx. 80,000 units
Equity participation -- TMC: 89%, Kirloskar group: 11%
Number of employees -- Approx. 4,650 (as of end of 2010)
Land area -- Aprox. 432 acres (approx.1,700,000 m2)
Building area -- 74,000 m2


Overview of TKM 2nd Plant
Location -- On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State)
Products -- Etios Sedan and Hatchback Etios Liva (will go on sale in April 2011)
Start of production -- December 2010
Annual production capacity -- 70,000 units.
Visit :- http://www.toyotabharat.com for details