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The Rising Star Group and The H.Y.P.E Magazine Announce Partnership
Merging creative services by uniquely branding the TRSG and H.Y.P.E clients to become successful not solely in their music careers, but also provide guidance in business ventures outside of music in order to build and establish their legacies
By: The Rising Star Group, Dasha Ware
Founded in 2010, The Rising Star Group (TRSG) specializes in increasing digital sales, securing Internet media opportunities, digital promotions, and brand management. TRSG’s past clientele and affiliations include Patchwerk Recording Studios, Mizay Entertainment/
Established in 2002, headquarter in Indianapolis, Indiana. H.Y.P.E. stands for "How You Perceive Everything". Our mission is to tap into new technologies and digital media innovations to support the continued growth of The H.Y.P.E. Magazine. The H.Y.P.E. Magazine offers a fresh approach to ROI driven promotional campaigns that also forge synergies with potential partners to reach the target demographic on a personal level that positions your brand as the, "Must Have Item". This will deliver a complete grassroots & media solution by leveraging non - tradtional marketing campaigns to create a sense of urgency within the target demographic to be a part of your brand’s movement. Combining elements of the old and the new, we have an integrated marketing campaign consisting for our print/digital magazine, website, online radio promotions, street promotions and viral marketing campaigns, targeting social networking and bookmarking sites, among others. Our marketing strategy is timed to optimize your resources to increase your brand awareness. This innovative publication offers twelve digital editions distributed monthly through the website, six bi-monthly print issues, e-blast, and distribution through select retail chains that carry our mixtape magazines, which include the digital version of the magazine and a mixtape with new music from regional and national artists. These factors make us the #1 digital publication in the world.
The Rising Star Group and The H.Y.P.E. Magazine will maximize digital promotions and exposure for clients as well as coordinate entertainment events in the southern region. Our goal is to become a major marketing, promotions, and viral machine that will touch all genres and facets of music. Both companies will focus on uniquely branding our clients to become successful not solely in their music careers, but also provide guidance in business ventures outside of music in order to build and establish their legacies.
For more information about The Rising Star Group and The H.Y.P.E Magazine, please visit www.therisingstargroup.com, or www.gethypeonline.com.