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Virtual Retail: A Beauty Industry Primer
A webinar on selling beauty and personal care products on the Internet, TV and through flash sale sites.
WHEN: Tuesday, January 31, 2012, 1:00 PM ET
WHY: Today's web-savvy shoppers often don't bother making a trip to a drug or department store when the products they want to buy are just a few clicks away. This video re-cap from the HBA Global Conference, features leaders in the world of virtual beauty discussing some of the options for beauty retail outside the traditional bricks-and-mortar model and will provide valuable insight into the Virtual Beauty Retail world.
Webinar participants will learn:
• What types of products and brand lines are top virtual retailers are looking for
• The different models for success—what works and what doesn’t
• How to capture and engage the digital-age consumer
Moderated by Ada Polla, Founder and CEO, Alchimie Forever, an emerging international skincare line, speakers featured in this special presentation include:
•Allen Burke, Senior Advisor, QVC
•Karen Doskow, Industry Manager, Consumer Products Practice, Kline & Co.
•David Olsen, Vice President of Business Development, Dermstore LLC
•Paula Scandone, Vice President of Beauty, Hautelook
A “live” question and answer session will take place following the taped Webinar with Mr. Olsen from Dermstore. Subscribers to this Virtual Beauty Webinar will also be able to access the content on demand for up to three months following the presentation. For more information contact: Dina-Marie Nicovic at dinamarie.nicovic@
For more information on HBA Global go to www.hbaexpo.com
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HBA Events produces the most important product development events for the beauty and personal care industry. Its portfolio includes the annual HBA Global Expo & Conference, Spa & Resort/Medical Aesthetics Expo as well as educational and award programs.