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Businesses Now Advertise More Online Than They Do in Print
For years, we've watched as business owners slowly make their way into the realm of online marketing, but for the first time, more money is going into online ads than print ads, and is the scale is expected to continue tipping in the future.
Projected to grow by 23.3% in 2012, US advertisers will spend close to $4 billion this year to market their businesses online, and that number is only expected to rise in the coming years, reaching a projected $62 billion by 2016. In a study recently completed by eMarketer, the amount of money spent on online advertising is slated to rise significantly, while the amount spend on newspaper and magazine ads will continue to drop slightly.
Even more, internet advertising is also projected to catch up to television advertising, closing the gap from $27.3 billion in 2011 to only $10 billion by 2016, totaling an aggressive $62 billion spent by online advertisers in the United States alone. Though television ads will still see a gradual increase in advertising dollars spent, the internet, with its ever-changing trends, will even surpass television advertising before much longer.
"We've seen this industry grow exponentially over the last six years, and even in that time, the industry has evolved so much that it might even catch you off guard if you're not paying attention, but with modern technology, you can even anticipate changes now. The smarter advertisers will know that the way to stay ahead is to always be adapting your strategies, or finding someone who can help you manage it all, and that's where we come in," Peter Dulay, President, Keyword Search Pros.
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About the Company:
Keyword Search Pros is a Los Angeles based PPC Management Company founded and directed by Peter Dulay. It has provided business with a solution to the complexities of search engine advertising through SEM management for medium to large companies since 2003. The company has maintained its reputation and has grown consistently for its unaltered determination to maximize advertiser revenues and return figures year after year.
Keyword Search Pros
15124 Ventura Blvd. Suite 202
Sherman Oaks, CA 91403, USA