SMRI Completes Record Year In 2011, Continues Growth and Expansion In 2012

Fan Engagement and Measurement Projects with NFL, USTA, WWE Among Key Success For America’s Premier Sports Research Company
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Jan. 26, 2012 - PRLog -- The sports and entertainment industry had a bounce back year of success that was reflective of the changing economy in 2011, and there to help measure that success with fans was Sports Management Research Institute (SMRI).  Much like their ever-growing list of elite clients, Southern California based SMRI had a record year of success on their own, engaging in fan reaction and experience for some of the world’s largest events. The metrics and guidelines the company have laid out are quickly becoming the industry standard, setting SMRI up for a banner year in 2012 as well.

“Teams, leagues and brands are really hyper-focused these days on making sure that they are doing all they can to have a pristine experience for their fans, and our work helps them make sure that they are staying up to speed and ahead of the curve (e.g. operationally and with in-game technology advances) in that experiential measurement,” said Dr. Kathleen Davis, President and CEO of SMRI. “Our expanded event work in 2011 really showed that we are helping the industry grow by creating the right measurement tools, and that our formulas to gauge success are reflective of what the fan is saying. It was a great year for us as a company and for sport overall.  We look forward to even more work with new and existing clients in 2012.”

Included among the key fan engagement projects for SMRI in 2011 were:

   Market Analysis of key events for Red Bull North America
   A market analysis study of WWE Smackdown with World Wrestling Entertainment
   A detailed analysis of Fan Engagement for the 2011 US Open and the United States   Tennis  Association
   Florida Citrus Sport Association Bowl Games in Orlando
   An assessment of fan initiative effectiveness for the Oklahoma City Thunder of the NBA
   An extensive fan engagement measurement initiative by the NFL around Super Bowl SBXLV
   An additional League-Wide Fan Engagement Platform commissioned by the NFL for all 32 Clubs with in-stadium Fan Experience Audits for the 2011 regular season
   A detailed assessment both on site and in social media for the University of Southern California’s Men’s Football/Basketball Market Analysis Platform
   A breakdown and analysis of the Jacksonville Jaguars Service Brand Integration Platform (Fan QR Code Surveys, Service Operation Assessments EverBank Field)
   Guest Service Training on behalf of Landmark Services at Cal Berkeley
   Management Seminar Creation & Execution (e.g. JAGUARS GS Team-Ritz Carlton, Sarasota, FL.)
   Assisting with BID DEVELOPMENT- OVATIONS Nationally Recognized Food & Beverage Company
   Football Bowl Association Market Analysis, New Orleans Annual Conference
   World Cup Brazil 2014 Consulting Platform Pro Forma

These top line programs were in addition to many of the on-going confidential partnerships SMRI has created for local and regional stadia, teams and brands, as well as new initiatives to be launched both domestically and internationally, again carving a very strong and effective niche for  Davis and her global team of advisors.


Founded in 1995, The Sport Management Research Institute (SMRI) has created the most wide ranging and in-depth fan engagement and brand evaluation tools available for the sports event industry. SMRI uses large amounts of custom data collected from on-site research to provide the best possible brand awareness portraits for some of the world’s largest sports and entertainment brands and events, all customized for each client. The SMRI studies are key for gauging effective trends, successes and opportunities for the consumer, brands, teams, leagues and events. For more detail go to   The sister company, GIG Consulting, which assist with the cultivation of baseline data intelligence offered through SMRI services, has had a very successful ongoing relationship with the NFL with the establishment/creation of guest service platforms and effective fan outreach campaigns.  For more information on GIG Consulting, visit:

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Long time sports and entertainment communications, marketing and branding executive now handling a series of consulting businesses and freelance projects. Check out our best practices site at or email us at
Source:joe favorito
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Tags:Super Bowl, Nfl, Usta, Pac 12 Conference, Nba, Oklahoma City Thunder, Jacksonville Jaguars, Nhl
Industry:Marketing, Media, Sports
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