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Holistic Colorado Vet Purchases Ownership Share of Locally Made Raw Dog Food Business
Veterinarian Puts Her Money Where Her Mouth Is Vet Advocates Raw Dog Food as The Healthiest Choice
“In my 24 years of experience as a veterinarian, I have recommended many different types of diets for dogs,” Jasek said. “I now have no doubt a raw, fresh, meat-based diet is the best thing to feed your dog. And because I so strongly believe that Redbud’s Raw is a superior product, I am now a proud new owner of the company.”
Redbud’s Raw was launched in 2010 by Jim Adams, a local marketing executive, who saw the health benefits a raw diet provided his own dogs.
“I have recommended Dr. Jasek to many, many dog owners because she is a compassionate healer,” Adams said. “She brings great credibility to this brand and I’m honored to work with her to bring great health through great food to Colorado dogs.”
Terms of the purchase were not made available, but Adams retains some ownership and will remain with Redbud’s in an operations capacity. Jasek will become the “face” of Redbud’s and will be involved in all aspects of the company’s marketing activities. Additionally, Redbud’s has added a sales director and controller to the company. The current goal is to align the Redbud’s Raw name with Jasek’s professional pedigree.
Dr Jasek received her formal education at Colorado State University, including a bachelor’s degree in Zoology in 1984, and her Doctor of Veterinary Medicine degree in 1988. She worked in Idaho and Utah before returning to the Denver, Co area in 2001. She purchased her current practice, Belleview Animal Clinic, in 2003 where she began a transition from traditional veterinary medicine to a more holistic approach.
“All veterinarians are trained in traditional medicine and I followed that path for 16 years,” Jasek said. “But, I now offer holistic care as a first-line treatment wherever possible after experiencing the benefits of it myself. I treat the whole dog and great canine health always begins with great nutrition.”
Redbud’s Raw is based on the premise that dogs are naturally carnivorous (technically they are omnivores) and their digestive systems are designed for the easy digestion of meat, bones, organ meat, and small amounts of vegetables and fruits. Redbud’
In addition to the lines of beef and chicken currently offered, Jasek says Redbud’s Raw will unveil new packaging in the next month and two new flavors, turkey and pork.
According to the American Pet Products Association (www.americanpetproducts.org)
Redbud’s Raw was named after Adams’ longhaired dachshund, Redbud, and his likeness adorns the company logo.
For more information abut Belleview Animal Clinic please see http://www.belleviewanimalclinic.com/