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New Online Marketing Study: Small Businesses Fail to Cash in on SEO
A new study of 200 small businesses, “Small Businesses Just Don’t Get SEO,” will show that small business web sites rarely rank well keywords, ignore social media and often don't use search engine optimization fundamentals.
By: Mike Murray
The study from Online Marketing Coach will be released Feb. 9, 2012 and cover 20 SEO variables and related data sets ranging from inbound links and social media to page titles and local SEO.
Pre-register for the free study here:
Randomly selected, the small businesses tracked in the study reflect a wide spectrum of industries, including law firms, delivery services, restaurants, local theaters, construction consultants and more.
- Nearly 8 in 10 (78%) of small businesses don’t mention their social media profiles on their web sites
- Only 51% of small businesses attempt the use page titles to emphasize keywords
- 71% of small businesses use keywords in their domain names
“Small businesses still don’t have a very good handle on how to use search engine optimization to help improve their search engine visibility, generate leads and improve sales,” said Mike Murray, a veteran Internet marketer who authored the study for Online Marketing Coach, a service of World Synergy. “SEO has been around since the mid-1990s, but some executives don’t recognize its power.”
The study was produced by:
Online Marketing Coach
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Online Marketing Coach provides businesses, including small businesses, with online marketing assistance ranging from website development to search engine optimization and marketing plans. Questions? Contact Mike Murray at 440.349.4940 ext. 635.