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Mallorca’s Capital Palma Launches Year-Round Tourism Campaign
Provisional 2011 data shows air traffic for Palma at 22,726,459 passengers, a 7.6% increase on 2010. With Mallorca on a high, Palma this month launched a public-private “Palma 365” campaign to encourage year-round tourism to this Balearic city.
Initiated by Palma’s Councillor for Tourism, Francisca Bennassar Tous, Palma 365 aims to develop new ideas and offers to attract winter visitors as well as ensuring that its virtues are recognised by a wide international audience. Public institutions such as the Port Authority and AENA (Airport Authority) have joined forces with private companies such as Air Berlin and Iberostar who have been enticed to participate on the promise of widespread PR offered by IMTUR (Municipal Institute for Tourism). Each business has pledged several thousand euros to Palma 365 with Palma Council matching this private sector investment creating a total of 3.6 million euros for the year.
Stephen Dight, Managing Director of Mallorca Sotheby's International Realty, comments, “Of course in the broadest sense Mallorca will always be known for sun and beach tourism, and that’s what keeps the cogs of the Island’s economy turning, but it does have plenty of other personalities. With many people preferring several mini breaks as opposed to one fortnight abroad, Palma stands out as a perfect destination for a winter weekend of music, art, culture, fiestas, wellness, shopping and cuisine. Meanwhile its vast marina sustains year-round nautical activity and some of Mallorca’s most sought-after golf courses, such as celebrity-favourite Golf Son Gual, are within just a few kilometres of the City’s boundaries. Throw in mild winters with very little rainfall, this January we’ve had temperatures well into the 20s, and you can see why Palma 365 makes so much sense.”
Featuring high on Palma 365’s list of the City’s best attractions are the Copa del Rey sailing regatta renowned as the most important in the Mediterranean with 120 boats participating in 2011, “BiciPalma”
Agenda Palma 365 will be attending exhibitions and trade fairs across key European cities with the intention to attract both business travellers and holidaymakers. Sportsmen are another target market for the Island and already in January 2012 Mallorca has played host to the Premiership’
On the Market in Palma
Ref 5421 - Villa, Son Vida, Palma, Mallorca
For views across the City and Bay of Palma to the open Mediterranean beyond, the setting of this magnificent southwest facing villa could not be bettered. Set on a flat 2,000m² plot, the 700m² home is arranged over three floors with kitchen, large living room, informal television room, dining room, office, library, guest WC and master en-suite bedroom with dressing room on the ground floor, three en-suite bedrooms with terraces on the first floor and a guest apartment alongside fitness and hobby room on the lower ground floor. Outside there is extensive covered terracing and a heated swimming pool set in beautifully landscaped gardens. Special features of note include a sound system in all rooms, hot and cold air-conditioning, under floor heating and a full alarm system.
Price 10.9 million euros (approx 9.08 million pounds)
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