Sadia Sisay, Co-Founder of beingU, joins Lingerie Insight

Jan. 25, 2012 - PRLog -- Sadia Sisay, co-founder of award winning lingerie brand beingU, has joined Lingerie Insight as a columnist.  Lingerie Insight is a leading magazine and website for British lingerie, nightwear and swimwear community.

Lingerie Insight is your one-stop source for breaking news, comment, trading insight and buying inspiration, serving the lingerie industry.  The magazine monthly publication and website provides the latest global lingerie trends; expert business advice from retailers, wholesalers and designers; facts and figures on the state of the industry; and a forum in which all opinions can be aired and heard.

Sadia, will be writing a monthly column for the magazine talking ‘all things lingerie’ as she experiences them, as the co-founder of award winning lingerie brand beingU. beingU is the lingerie brand focusing on women of colour that incorporates skin tone, size and body shape into bras, briefs and loungewear.  The range not only provides tonal shades for nude lingerie for darker skinned women but also provides specially designed briefs to fit various bottom shapes.

Sadia was a Cancer Nurse, who developed her career in the Pharmaceutical Industry, before deciding to start a lingerie business, something completely different to the medical field.  So as an industry newbie, she’s learning so much and is therefore able to bring readers a fresh perspective from the point of view of a business owner living and breathing the life of lingerie.

Kat Slowe, Editor of Lingerie Insight, spoke of the Teams excitement of having Sadia on board: “We are overjoyed to have Sadia as a regular columnist for Lingerie Insight. As the co-founder of a new and innovative lingerie brand, which has already made big waves within the sector, she is able to provide a unique and fresh perspective on the concerns and issues that affect those working in the industry.  “It is sometimes easy to feel that you are alone in having to work late nights or to struggle with a schedule that just never lets up. Being able to look at these challenges from the viewpoint of someone who is just discovering them not only makes for fascinating reading, but can provide some – often, much needed - comfort to those in a similar situation.”

Sadia said that she’s excited to be writing the column, stating: “It was not what I had foreseen when launching beingU, but to be asked by a leading lingerie trade journal to do it was an absolute honour!  Gives me an opportunity to learn even more about the industry I have stepped into rather than focus on my brand alone. Kat and team at Lingerie Insight really great and fun to work with and it is one aspect I really look forward to in 2012!”

To read Sadia’s column visit the Lingerie Insight website.

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