Blackberry no longer research in motion

Embattled tech-giant RIM loses two CEOs consecutively and appoints another, signalling that Research is no longer in Motion for the embattled Canadian firm.
By: iApps Pty Ltd
Jan. 25, 2012 - PRLog -- Embattled tech-giant RIM loses two CEOs consecutively and appoints another, signalling that Research is no longer in Motion for the embattled Canadian firm.

An icon amongst IT professionals, socialites, executive and upper-middle class college kids the world over, RIM’s Blackberry Handsets were once the epitome of corporate cool.

Sleek, secure, durable and with a battery life that would make any iPhone convert green with envy—combined to sustain the handsets popularity circa 2006-2010.

The precursor for its demise? RIM Exceptionalism without a doubt.

Once a pioneer in mobile communications, Research in Motion became arrogant in the sense that they truly believed their customers would stick by them regardless of competing technological innovations between 2006-2010.

Blackberries for too long—exploited the corporate connection by marketing their mobile phones as being ‘ for professionals’, when realistically their technology was being quickly out-dated by both Apple’s, Google’s and even Microsoft’s platforms.

Intuitive yes—if you’re an I.T professional requiring remote access to a company’s server amongst countless other brilliant uses. However, for the majority of professionals, who’s job roles seldom require such features, the answer is no.

Highlighting a pitfall in the companies marketing strategy, RIM last year released their Playbook tablet to compete directly with the iPad.

Expensive, technologically limited and with a name positioning it as a children’s toy, was no doubt responsible for the products lagging sales.

When you compare the Playbook with Apple’s iPad, or Samsung’s Galaxy Nexus—purchasing the latter starts to make a lot more sense.

Prices have dropped across Blackberry’s latest line of products, as a fresh-faced CEO takes a white canvas approach to re-structuring the fledgling company.

Thorsten Heins, the newly appointed CEO and former Siemens AG Executive, plans to sell RIM's current line up of BlackBerry 7 touchscreen devices, deliver on a promised software upgrade for its PlayBook tablet computer by February, and rally RIM's troops to launch the next-generation BlackBerry 10 phones later this year.

Will this be enough to re-educate 1.7 million i0S and Android defectors? Possibly not.  As indicated by the Toronto Stock Exchange, the future is looking bold for the once cool smart-phone.

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Page Updated Last on: May 19, 2012
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