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Bibliotastic Users Prefer Apple’s iPad to Amazon’s Fire
In a recent survey of bibliotastic.com users over 40% said they would prefer an iPad 2 ahead of an Amazon Fire (27%) and Samsung’s Galaxy Tab (21%) despite the high price of the iPad versus the Fire.
Bibliotastic co-founder Bernard Gerard notes "Android tablets like Samsung’s Galaxy Tab are fantastic portable computing devices – like smartphones on steroids. But they pack in a lot of the latest technology which makes them expensive pieces of hardware. Amazon on the other hand can afford to sell the hardware at a loss, much as it has done with the Kindle, in the hope of making more profits as a retailer of content – books, movies, apps, etc. It is really a bit like walking round with an Amazon cash register – they already have your credit card details and they are ready to ring the till. In many respects this is similar to the Apple approach. However, Apple’s iPad is a much more powerful computing device and it has a much greater choice of apps. As our bibliotastic user survey shows, consumers are still prepared to pay a premium for Apple products."
Bibliotastic survey: Which tablet would you prefer?
· Apple iPad 2 (from $499)
· Amazon Fire ($199)
· Samsung Galaxy Tab (from $469)
· Zantac (for gadget indigestion;
The survey was concluded in January 2012 and involved 187 participants. Details can be found here: http://www.bibliotastic.com/
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