Whiz Technologies Announces MobileNewsPack(TM) for Newspaper Industry.

Enables content distribution to Smartphones and tablet mobile platforms augmenting print media.
Jan. 24, 2012 - PRLog -- San Jose, California: Whiz Technologies, a leading provider of mobile applications, introduces MobileNewsPack(TM) -- Mobile-Apps-as-Service (MaaS) solution -- for the newspaper industry. With MobileNewsPack(TM), publishers can increase circulation and revenues by distributing their content on mobile devices – go live in 30 days with a customized mobile apps solution including post deployment support from Whiz.

Market trends indicate that 92% of consumers get daily news from multiple sources, with on-the-go mobile news consumption quickly catching up with print. Within one year, mobile is expected to surpass print and online as the preferred news source.

Publishers are at a crossroads today on how to develop their mobile solutions roadmap.  The option of in-house or custom development may not be realistic for publishers as it defocuses them from content generation. In addition, after releasing mobile apps, support and upkeep requirements introduce a different set of challenges.  Multiply that by the number of current and future platforms and the task becomes overwhelming.

“Whiz solution allowed us to focus on our mobile strategy. If we had built our mobile apps in-house, we would still be chasing our goal”, said Brent Booth, Director of online services at The Commercial Appeal, an E.W. Scripps Company  newspaper in Memphis, TN.

“With MobileNewsPack(TM), Whiz is uniquely positioned to help publishers include mobile apps in their news distribution system and benefit from mobile growth”, says Nikhil Modi, founder and CEO of Whiz Technologies.


MobileNewsPack(TM) is a white-label mobile solution for newspaper industry, which Whiz will customize and deliver as a service to the publisher. A typical offering includes customized apps for iPhone, iPad, Android Smartphones, Android tablets and HTML5. Whiz plans to add mobile apps for new platforms as they become available. This makes the MobileNewsPackTM offering future-proof and relieves customers from ongoing mobile app development, upgrade, compatibility, and support concerns.

Key features included in the MobileNewsPack(TM):
1.   User interface (UI), designed for reading news on-the-go, can be customized to publisher’s UI specifications;
2.   Support for multiple content types -- breaking news, trending news, news categories, photo galleries, video clips, classifieds, obituaries, events and horoscopes;
3.   Mobile advertisement formats –- banner ads, interstitial ads and video pre-roll ads;
4.   Multiple Paid Content models supported -- digital subscription, all-access and in-app purchases;
5.   Mobile Analytics;
6.   Publisher administration panel to configure and control app behavior and appearance; no need to resubmit app for app store acceptance;
7.   Future proof solution for publisher – continuous innovation with new UI templates and additional mobile platforms.

At the heart of MobileNewsPack(TM) is Whiz’s MediaFlow Content Normalization Engine, a key server technology developed and owned by Whiz.  MediaFlow ingests and normalizes content from publisher’s content management system (CMS) for delivery to supported mobile apps. This allows the publisher to focus on content generation, knowing that, in this MaaS deployment, Whiz is providing post-release app support for digital content distribution to publisher’s mobile apps.

For additional information on Whiz and MobileNewsPack(TM) solutions, contact Whiz Sales at sales@whizti.com or call (408) 890-6450.

About Whiz Technologies

Based in San Jose, California, USA, Whiz Technologies is a leading provider of custom mobile apps, with a focus on delivering quality solutions on popular mobile platforms including Smartphones, tablets and other mobile devices.

Whiz Technologies, Inc.
2051 Junction Avenue, Suite 218
San Jose, CA 95131
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Tags:Publishing, Mobile Apps, News, Apps, Newspaper
Industry:Mobile, Software, Publishing
Location:San Jose - California - United States
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