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Kapsole Report on Rural Market in India 2012
The Rural Report enables rural-urban comparisons, study trend of rural statistics over time and gives long term projection essential for market planning. Also, there are detailed state level tables in annexure on each subject covered in the report.
About 68% of India’s population lives in rural areas. Rural population has grown by 12% in last decade. Rural market has distinguished characteristics, accounts for 40% of Indian economy. Rural India has huge, heterogeneous and growing consumer market, which contributes more than 50% to India’s total consumer market size. Vijya Research’s report on rural India studies in detail the size, growth and composition of rural market. .
Rural India has witnessed significant development in last decade, with commitment of financial resources and launch of a range of programmes by government towards physical and social infrastructure development. The report elaborates the status of rural India’s infrastructure, social development, living conditions, economy and industry.
For table of contents:
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Page Updated Last on: Jan 25, 2012