Guardian US Announced as Media Partner for Social Media Week 2012

Jan. 23, 2012 - PRLog -- Today Social Media Week and the Guardian US announced a national partnership. Social Media Week is a unique, weeklong global conference that takes place in 12 cities simultaneously February 13-17.  A special section of the Guardian US website guardiannews.com will provide exclusive, in-depth coverage of Social Media Week, including daily interview features with thought-leaders and keynote speakers at the event’s global hub in New York City.  

“We have the privilege of working with a number of incredibly iconic organizations and today’s announcement of our partnership with Guardian US is one of the most exciting yet,” said Toby Daniels, founder of Social Media Week and CEO of Crowdcentric.  “This is exciting because the Guardian US will play an integral role in helping to capture and broadcast the content and conversation that is created during Social Media Week to help reach a much larger international audience.”  

Guardian US coverage will connect audiences around the world on key emerging topics in the fields of social media and technology. The Social Media Week section on guardiannews.com will highlight data emerging from the weeklong events in real-time, as well as provide access to live streamed events from around the world. Guardian US news staff, including editor in chief Janine Gibson, will participate and lead events throughout Social Media Week in New York.

In addition, the partnership will see the launch of a mobile application, powered by Nokia, featuring live guardiannews.com content feeds related to social, mobile, and digital media and top events hosted by Social Media Week around the world.

“We are honoured to participate in Social Media Week,” said Chris Pelekanou Global Commercial Director of the Guardian. “Social Media Week is one of the world’s most unique and interactive global platforms – driving economic, cultural, political and social change conversation, making it a natural fit with us as we continue to be committed to an open, engaging and cooperative newsroom.”

Social Media Week offers a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries. Social Media Week goes beyond just providing content and engages with top brands and companies. Through these partnerships and with the help of advisors and boards, Social Media Week cultivates top quality content, free and open to anyone who wants to participate. Those who are unable to attend in person can follow the action and join the conversation online.

Registration for Social Media Week began Tuesday, January 17th. For the latest news and updates and information about how to register, visit www.socialmediaweek.org, or follow SMW on Twitter (@socialmediaweek) or Facebook (facebook.com/socialmediaweek) for the latest news.

About Guardian News & Media
Guardian News & Media (GNM) is the publisher of the US news website www.guardiannews.com. It publishes the award-winning Guardian and Observer newspapers and guardian.co.uk website in the UK. Guardian US, the digital operation in New York, was created with the aim of combining the Guardian's internationalist, online journalism with US voices and expertise. Guardian US creates a hub for Guardian readers in the US, merging the innovation and energy of a start-up with ground-breaking journalism and the backing of the Guardian brand.

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Social Media Week is owned and operated by crowdcentric Media LLC and is a global platform connecting people, content, and conversation around emerging trends in social and mobile media. Delivered primarily through a network of internationally hosted conferences and online through social media, Social Media Week literally connects hundreds of thousands of people every year through learning experiences that aim to advance our understanding of social media’s role in society. To learn more, visit www.socialmediaweek.org