Techniques and Opportunities at “Inside Sales 2012” Event in Phoenix

Jan. 23, 2012 - PRLog -- Phoenix, AZ (Jan. 9, 2012) – Phoenix-based B2B marketing agency, Televerde, recently presented at the “Inside Sales 2012 ­ Phoenix” event organized by the American Association of Inside Sales Professionals (AA-ISP).  Held January 10th at The Radisson Fort McDowell Resort, this conference came to the Southwest for the first time.

The one-day event included a variety of general sessions, break-out sessions and panel discussions featuring some of the nation's leading inside sales experts. Topics focused on critical issues affecting today’s inside sales professionals, as well as offered tactics for improving sales performance.  The conference also featured a Solution Provider Exhibit to allow attendees to meet with leading inside sales vendors.

As part of the conference program, Televerde’s Donna Kent, senior vice president of global sales, marketing and services, presented “Inside Sales 2.0:  New Skills, Techniques and Opportunities.”  This session addressed inside sales staffing issues and the skills necessary to optimize current marketing trends.  Kent also discussed how to structure, organize and leverage new skills for account-based marketing, social media, late sales stage engagement, lead nurturing and more.

"Having AA-ISP brings such a focused and comprehensive event to Phoenix is a real bonus for inside sales reps, account managers, business development professionals and department managers,” says Televerde President and CEO James H. Hooker.  “As a leading B2B marketing agency and provider of sales pipeline development solutions, we were thrilled to deliver an informative and thought-provoking presentation.”

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Televerde is a leading B2B marketing agency and provider of sales pipeline development solutions that drive increased revenue for our clients by integrating contact data, marketing automation and world-class teleservices.