Jan. 20, 2012
-- Sundance Film Festival draws thousands of tourists to Main Street every year. The increase in foot traffic can translate to an increase in sales. Several business owners rent out their locations during the duration of Sundance to large corporations, while others just keep their doors open. INDIE VIXENS have supported local Park City businesses during Sundance Film Festival on Main Street for a couple of years now. This year, their venue of choice is located at 523 Main. INDIE VIXENS, pop-up members only lounge for entertainment business executives and talent, "The Suite," was going to be located at 523 Main, but due to overwhelming responses to gifting, special events, as well as other factors, INDIE VIXENS decided to move its main hub to a hidden location on Main Street. INDIE VIXENS is only distributing 100 memberships to talent and film industry executives throughout the duration of the festival.
INDIE VIXENS has added Prospect located at 523 Main Street to it's Who's Who shopping on location venue for children's clothing. Fashion is a hot topic for INDIE VIXENS. In their Sip Of Hollywood (bridging the gap between the Who's Who and fashion) portfolio they help build business and brand identity for companies such as: Lotty Dotty, Roque Coco, Von Vonni, D-SATA by CuR and other brands looking to obtain global recognition with limited or specialized inventory. "Our goal is to support local businesses as well as build sustainable relationships with business owners," states Jewell Sparks, the founder of Strategic Diversity Group / Jewell and company which is a multi-linear strategic consulting, business development and pr marketing firm for small business, technology start-ups and non profits and fashion entities.
Jewell and Company is the parent company for both Strategic Diversity Group, INDIE VIXENS and the soon to be launched OTGC - On The Green Carpet an entity whose goal is to educate consumers on brands that care about both their bodies and the environment. Sundance Film Festival takes place January 19- January 29, 2012 in Park City, Utah.