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Follow on Google News | OLX released its New TV CommercialsOLX has released new TV commercials to take its ‘Bech de’ campaign further
By: Partha Das The first set of commercials was aired in June 2011and it worked phenomenally well in driving traffic to the site as well in making OLX a household name in India. Encouraged by the campaign’s response in India, OLX ran the same TV ads in Pakistan as well. And the same creative idea was reproduced in Portugal to emulate the success story here. The new TV commercials carry the distinct humor, intrinsic to the DNA of the campaign. So where the first one began from younger brother convincing the elder one to sell his old bike, and second one got the two together to get their dad to sell off his desktop, The third one builds on this natural progression. Now the two brothers and the father get their grandfather to part with his cherished old car. And taking a leap in time is the Baby cot film. The elder brother now has a baby and the younger one remarks on the lack of space in the house. The solution came naturally to him. A few clicks on OLX and he makes space for the baby’s stuff. So out goes the old furniture cramping up the room and in comes the baby’s cot and other things, everything sold and bought on OLX. Amarjit Batra, Country Head of OLX India is excited about the new commercials. He says, “Our core value proposition of ‘Individuals using OLX to sell personal goods that they don’t need or use’ comes out beautifully from these new TV ads. The use of same cast in all the films implies the huge need among every Indian Family to solve their daily problems of buying, selling products and services locally. With OLX they simply have to tell their friends and relatives to ‘Bech De’. Happy with the family saga progressing, Ramanuj Shastry, CCO, Saatchi & Saatchi said "The scripts have been taken to another level by Rajesh Krishnan of Soda Films, easily one of the finest directors in India today. The current campaign is looking even better than the previous one- which is something. A huge 'thank you' to Team OLX for being such fabulous clients and supporting us all the way. I am delighted and confident that the current campaign will take OLX closer to a being a Love mark in India" About OLX Being an already established global platform, Olx ventured into the Indian Market in 2006. India as a country is huge with diverse purchasing needs. Although well known, there’s a definite shortage of a market for second hand goods. Consumers are still not aware as to where to go if they have to purchase second hand goods like desktop, electronic gadgets, furniture etc. Olx entered the Indian market with a view to provide a marketplace for second hand goods.OLX is present in all key cities in India and includes the Tier I, Tier II and Tier III cities. Localization of OLX in different languages including Hindi, Tamil, Telugu, Kannada, Malyalam and Marathi allow users to connect locally and consume content in their native language. Globally, OLX experiences over 70 million unique visitors per month and 500 million page views per month, and almost 2 million new ads are posted on OLX every month. Olx provides a platform to buy, sell, exchange and trade goods and services (second hand included) by simply posting an ad on the website. Consumers use this classifieds platform regularly for something they need on a daily basis where they want to directly connect with potential Buyers and Sellers, like selling (or buying) their cars and motorcycles; ===XX=== Please find enclosed links to the commercials http://www.youtube.com/ http://www.youtube.com/ Media RSVP:- Gurdeep Kaur@ 09873109199 Ashish Sahoo @ 09958182658 End
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