Social Search is Changing the Face of Online Marketing

Jan. 18, 2012 - PRLog -- Social Media Marketing is changing. The dust has settled on what was once known as ‘the internet revolution’, and attention has switched to the personalisation of Search.

With over 90% of UK web surfers using Google as their primary search engine, they are the clear market leaders. Although other search engines such as Yahoo are important to an online marketing campaign, Google acts as the benchmark.

Google’s “Search plus your Word” algorithm update will ultimately change the results you receive from the search engine, using personal and social data as influential factors.

Naturally, this feature will only be available whilst logged into a Google Plus account, further encouraging users to embrace this relatively new social platform.

The concept will change the way businesses market themselves online, and put a higher dependence on social platforms that may enhance their SEO.

It is predicted that this new form of personalised search, dubbed ‘AuthorRank’ will eventually match Google’s PageRank algorithm in terms of determining an authoritative source of content, using what could be described as a ‘popularity’ ranking system based on the number of +1’s/shares a particular page has.

Domaincheck SEO is an online reputation management company that specialises in social media marketing. As well as building and focusing your brand presence on Google+, Domaincheck SEO will also enhance your search visibility by optimising your page or profile with relevant meta data, tags and keyword rich content.

As well as the setup, Domaincheck SEO can also take over the management and upkeep of your G+ account, as well as any other social media platform. By sharing appropriate content, increasing external activity, and connecting with the key influencers in your industry, your site should find it easier to yield high quality traffic and keep its head above water as Google once again makes changes to their algorithm.

If desired, Domaincheck SEO can also add the much coveted Google Plus +1 button to your site, a feature that will become invaluable to your SEO campaign in the near future.
For more information on the optimisation of your G+ account, and all other services, call 0191 2616277 or visit http://www.domaincheckseo.com.

@CamilleTaylor34

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We've been managing and designing websites and web-based e-commerce solutions since 1995 with search engine optimisation being a key part of our service.