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MOVISTAR Team Enters The Race With adidas Eyewear
January 2012: adidas eyewear is collaborating with the Spanish MOVISTAR Team and equipping all the riders alongside team captains Alejandro Valverde and Juanjo Cobo (ESP) with its evil eye halfrim pro top model in bright neon blue.
By: Abby Beck
Founded in 1980, the MOVISTAR Team has been taking part in the UCI Pro Tour and its successor the UCI World Tour. It celebrated 21 victories in 2011. The goal for the coming season: there should be even more in 2012. With captain Alejandro Valverde (ESP, 2006 and 2008 overall winner of the UCI Pro Tour), Giovanni Visconti (ITA, 2009 to 2011 overall winner of the UCI Europe Tour and 2011 Italian champion), Juanjo Cobo (ESP, 2011 winner of the Vuelta España) and riders such as José Joaquín Rojas, Fran Ventoso and Pablo Lastras (all ESP), the team is extremely solid.
The evil eye halfrim pro also makes a convincing impact in terms of performance and appearance, winning the riders' instant trust. "To be successful in elite sport, every littlest detail has to be perfect. That's why our MOVISTAR Team only works with premium brands that offer us exceptionally high-performance products. With adidas eyewear we have a partner that supports our athletes 100% and ensures that they always have perfect vision with its high-quality filters and extremely functional frames. A strong brand from which our team will also benefit through joint marketing activities worldwide. We are proud to collaborate with adidas eyewear," stresses Juan Pablo Molinero, MOVISTAR Team marketing director.
The evil eye halfrim pro from adidas eyewear fulfils all the demands of the MOVISTAR Team's top athletes: the nose pads and temples can be adjusted individually, while the flat, flexible frames fit under any helmet, without leaving annoying pressure points. The removable Sweat Blocker stays firmly in place during ascents or in windy conditions, protecting the eyes from sweat and unpleasant draughts. High-quality LSTTM filters guarantee optimal vision and perfect protection for the eyes. They increase contrasts, allowing the wearer to identify bumps on the ground faster and more precisely. If the light conditions change during long stages, the filters can be easily replaced, even if your hands are wet with perspiration. This is thanks to the innovative filter swapping system. The pro model is also supplied with a pair of orange replacement filters.
Sprinter Fran Ventoso (ESP) is enthusiastic:
For cyclists requiring optical correction, the evil eye halfrim pro can be fitted with the adidas eyewear optical insert or direct glazing can be fitted by an optician.
In 2012, the evil eye halfrim pro is available in new colours: shiny black/orange, silvermet/black and shiny white/red; and the evil eye halfrim is newly available in silvermet/lime and shiny black/blue. Both models are designed and manufactured by the respected eyewear producer Silhouette International in Austria.
Find out more about the evil eye halfrim pro on the adidas eyewear microsite www.adidas.com/