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SponsorPay in 2011: 125% Revenue Growth, Team Expands To 110+, Leader For In-Game Advertisin
BERLIN, Germany - SponsorPay, the leading cross-platform in-game advertising company, announced today that it achieved 125% YoY revenue increase in 2011.
SponsorPay expanded last year to over 110+ employees in seven locations, including new offices in New York, Tokyo and Istanbul to support operations in Berlin (HQ), London, Paris and San Francisco. As a testament to its commitment to localization, the company established subsidiaries in the US and Japan.
“We are extremely pleased with what we accomplished in 2011 and are continuing our 100% growth trajectory into the new year. As we look to 2012, we are very eager to harness the full potential of our mobile product suite as well as expand upon our advertiser relationships with BrandEngage,”
BrandEngage is SponsorPay’s innovative social video and brand engagement platform that enables users to interact with brands in online and social games by watching, ‘liking’ and sharing video ads and other branded content as well as completing short polls. “SponsorPay’
The launch of BrandEngage in summer last year met with resounding success including an exclusive relationship with online games juggernaut Bigpoint and partnerships with leading publishers Digital Chocolate, King.com, Spil Games, GameDuell and FlowPlay, among others. “BrandEngage provides us with the best possible solution and SponsorPay has a proven track record of delivering superior performance,”
SponsorPay also introduced an advanced mobile monetization platform that gained tremendous traction and contributed significantly to the company’s growth. “Our mobile pay-per-install and mobile-optimized CPA network is growing at a staggering rate, surpassing all expectations. We’re very happy to partner with industry leading developers and brands to help them monetize their mobile apps at higher eCPMs and distribute them at lower costs,” added Janis Zech, CRO and co-founder of SponsorPay.
Last year, SponsorPay received commendation from several prestigious awards organizations including Red Herring and White Bull. The company’s achievements in 2011 build on its success in 2010 and lay the foundation for a promising 2012.
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SponsorPay is the leading cross-platform in-game advertising company, headquartered in Berlin with offices in San Francisco, New York, London, Paris, Istanbul, and Tokyo.
The company’s innovative product suite includes BrandEngage, offer-based monetization and a mobile rewarded installs network, creating value for:
• Media agencies and consumer brands by running social video and brand engagement campaigns, enabling users to interact with brands by watching, ‘liking’ and sharing video ads and other branded content
• Performance and e-commerce advertisers by helping them acquire new customers, perform market research and grow sales
• Mobile brand advertisers and developers by running efficient cost-per-install and engagement campaigns
• Developers and publishers of mobile, social and online games or services such as streaming, sharing or dating to monetize virtual currencies and premium content, convert non-paying users and increase overall ARPUs