KL Communications Hosts Webinar that Examines Major Opportunities for Market Researchers

Jan. 16, 2012 - PRLog -- These days in the market research world, consumers are rapidly evolving from respondents to active participants.  To keep up with this trend, researchers should begin to pay attention to interactions from social networking because - according to Kevin Lonnie, President and CEO of KL Communications Inc. - these trends, like the car you’ve been watching in your rearview mirror, are closer than they appear.

To further examine this, Lonnie, President and CEO of KL Communications Inc. will be co-hosting a webinar entitled "Objects in Mirror Are Closer Than They Appear, with Sean Holbert, EVP & Client Relations for the company. The webinar, sponsored by the Institute for International Research (IIR), will take place on January 25th from 1-2pm EST.

This presentation will be the first of the year for the IIR’s “Insights Series.”   It will examine the opportunities presented by new types of Market Research (e.g. social media listening, mobile, text analytics, MROCs, Crowdsourcing, Neuromarketing, etc.) and will offer recommendations & best practices on how to bring them into your research arsenal.

“Over the next ten years, the MR industry will see its relationship with consumers evolve from respondents to participants,” said Lonnie.  “We will best achieve this new collaborative relationship by weaving our research tools with the interactions provided us via social networking.”

To register for the webinar, visit http://cc.readytalk.com/cc/s/showReg?udc=wuwq0lm3djz3.

KL Communications, Inc. is a full-service market research firm that focuses on building and managing proprietary insights communities and panels for a wide range of industries. Our newly developed IC2 community platformtakes a holistic approach to the insights process, specifically aimed at generating the new ideas that drive innovation. By developing customized solutions that incorporate social media, crowdsourcing, insights communities and panels, as well as traditional research methods, KLC provides partners with the tools and insights to keep them a step ahead of the competition.

For more information about the forum, contact KL Communications at (732) 224-9991, or visit the KL Communications website at http://www.klcommunications.com.

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KL Communications is a full-service market research firm that focuses on building and managing proprietary insights communities and panels. Our IC2 platform takes a holistic approach to the insights process to generate new ideas that drive innovation.