Mitsubishi Sales Remain Strong in 2011
After celebrating 30 years in Australia in 2011, Mitsubishi Motors Australia Limited (MMAL) ended the year with total annual sales of 61,108, a strong result giving MMAL a healthy 6.1 per cent total market share.
Jan. 15, 2012 - PRLog -- After celebrating 30 years in Australia in 2011, Mitsubishi Motors Australia Limited (MMAL) ended the year with total annual sales of 61,108, a strong result giving MMAL a healthy 6.1 per cent total market share.
MMAL achieved its highest total SUV figures as a full importer, reaching 23,287 units across Outlander, Challenger, Pajero and ASX. This notable result is a considerable 16 per cent increase on 2010’s figure, highlighting MMAL’s strength in the SUV segment.
It proved to be the best ever annual result for Challenger with sales of 2,406, a 9.6 per cent increase over 2010, in a SUV Medium segment that declined by four per cent.
Triton continued to be a standout performer for Mitsubishi with the two-wheel drive model recording sales of 479 in December taking the year’s total to 5,893 units. The four-wheel drive Triton retained its popularity, registering annual sales of 11,297 an impressive 10.4 per cent increase over 2010 figures, in the competitive 4x4 segment.
MMAL president and CEO, Genichiro Nishina, said despite a difficult year in the automotive market, MMAL ended the year on a positive note.
“2011 proved to be a challenging year especially with the devastating earthquake and tsunami that hit Japan in March, followed by the monsoonal floods in Thailand in November and December. Despite this, MMAL’s commitment to delivering highly-equipped, value-packed vehicles to the Australian market never wavered resulting in strong sales for the year,” Nishina said.
“Mitsubishi Motors is committed to sustainable growth and we are looking forward to introducing exciting new products to the market in 2012 and beyond.”
Other highlights for MMAL in 2011 included the public launch of the i-MiEV electric vehicle, and a complete update to the Triton, Challenger, Lancer, Pajero and ASX product ranges.
In addition, Mitsubishi Motor’s global future was previewed with the unveiling of the all-new Mirage and the PX-MiEV II concept at the Tokyo Motor Show.
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Mitsubishi Motors Australia is part of the global Mitsubishi Motors organisation and is fully owned by Mitsubishi, one of the world's largest companies.
The company's history dates back to 1870, when Mitsubishi's Japanese founder, Yataro Iwasaki, started a shipping company with three steamships. The company grew from strength to strength and, in 1914, registered the Mitsubishi three-diamond trademark. This symbol embodies more than 130 years of tradition, and has earned the confidence and trust of customers all over the world.
Mitsubishi takes great pride from knowing that more than 11 million people from around the world have chosen to drive a Mitsubishi vehicle. There are Mitsubishi dealers in more than 200 sites across Australia.
Mitsubishi works hard to develop award winning new cars, 4x4 (four-wheel drives), and commercial vehicles.