Hotel Industry Magazine Launches Free "Peer Advice" Service

Hotel Industry Magazine (, the UK’s premier trade publication for the hotel sector, launches a free peer-to-peer platform to connect hoteliers from across the industry.
Jan. 15, 2012 - PRLog -- Hotel Industry Magazine ( has long recognised that hoteliers and suppliers to hotels operate in a fragmented industry.

This week, the magazine unveiled its own solution to remedy the problem: Hi! Community. This new peer-to-peer platform is free to join and offers a fresh, new way to engage with the UK hotel industry.

Hi! Community comprises a series of tools. Although these will be expanded later in the year, it currently includes:
- Peer-to-peer Q&A platform
- Free industry reports and data
- Job search
- Hotelier calendar promoting forthcoming trade events, meetings and product launches

“With this new service, we are joining the dots in an otherwise fragmented sector,” said the magazine’s editor, Lee Jamieson. “The trade press has failed the UK hotel industry – our job as B2B publishers is to bring cohesion, not just report news. We’ve decided to make a stand and make a difference.”

“Hi! Community offers a new environment for hoteliers to ask questions, seek advice and obtain industry data. We also encourage suppliers to the hotel industry to join – they are, after all, major stakeholders in the hotel sector and play an important role in shaping it.”

New Tools for Advertisers

In a brave move, has completely opened up its publishing platform to third parties. The site’s new advertorial tool is built right into the publishing platform – companies can purchase access and publish their own articles on so long as they adhere to strict editorial guidelines.

“In a market dominated by trite press releases, our new advertorial tool is aimed at companies with something genuinely important to say,” continued Jamieson. “It enables them to connect directly with the UK hotelier community using the same publishing tools that we use!”

“This is just the first phase in our aggressive growth strategy. The plan has always been to establish a small and nimble brand and place it at the heart of the UK hotelier community. Our portability has enabled us to integrate deeply into the hotel industry in a way that our larger competitors simply are not able to do!”

“We are now going to grow out our business from this strategic position – and we invite the UK’s hotel industry to join us on this exciting journey.”


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