John Lewis To Launch New US Men's Brand Grayers In The UK For Spring/Summer 2012
John Lewis is exclusively launching new Stateside casual men’s brand Grayers in the UK for Spring/Summer 2012.
By: Fiona Campbell
Available in select John Lewis stores and online in early February, the new Grayers collection is vintage-inspired with a modern preppy lineage. A casual collection with a smart attitude, the range incorporates bright weathered colors and fabrics with a beautiful touch and feel. Based on the fundamental men’s must-haves, the range includes outerwear, knitwear, jerseys, polos, shirts, shorts and chinos with prices ranging from £18 for a classic t-shirt to £125 for a military style trench coat.
Looking to the Duke of Windsor and Steve McQueen, the King of Cool, as inspiration, Grayers is masterfully created with details and washes that evoke weathered looks with provenance and refined elements of a classic bygone era.
Matt McCormack, Head of Buying Menswear says: Grayers’ collection is accessible and timeless with a thread of vintage heritage running through each garment. With it’s easy-to-wear, must-have pieces built around a muted colour palette of navys, greys and blues, we’re expecting the brand’s smart and sophisticated, yet playful and preppy look, to be a hit with our customers. We’re extremely excited to be the exclusive UK stockist”.
Peter Georgiou, Grayers Founder says: “The time is right for Grayers. We felt there was a big open space for a casual men’s collection that is not overly designed and too fashion forward, but is still modern and totally relevant for the way guys really want to dress.We
constantly think about what guys are doing, where they are going and what they will need to wear. Celebrated for its rich heritage and narrative, we felt John Lewis was the perfect platform to launch Grayers in the UK.”
For more information, please contact Lucy Hemelryk or Fiona Campbell at Rain Communications.
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The John Lewis Partnership - The John Lewis Partnership operates 32 John Lewis shops across the UK (28 department stores and four John Lewis at home), johnlewis.com and 253 Waitrose supermarkets. The business has an annual turnover of nearly £7.4bn. It is the UK's largest example of worker co-ownership where all 76,500 staff are Partners in the business.
John Lewis - John Lewis, 'Britain's favourite retailer 2010'* and 'Multiple Department Store of the Year 2010' ** typically stocks more than 350,000 separate lines in its department stores. The website stocks over 150,000 products focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives. johnlewis.com is consistently ranked one of the top online shopping destinations in the UK (www.johnlewis.com ). John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the usual values of expertise, trust and customer service expected from the John Lewis brand.
John Lewis is proud to be the official department store provider to the London 2012 Olympic and Paralympic Games.
John Lewis and London 2012 - As part of this partnership with LOCOG (The London Organising Committee of the Olympic and Paralympic Games) John Lewis operates official London 2012 shops within its Oxford Street branch and from September 2011, the new Stratford shop. John Lewis is helping to furnish lounge and reception areas at key Games-time venues as well as offering Partners (staff) the opportunity to support LOCOG in the operation and build-up to the Games. Further to the sponsorship with LOCOG, John Lewis Partnership has developed 'Partners in Sport' an initiative to put something back into the community through sport which includes sponsoring several London 2012 hopefuls as well as funding sports coaches.
* Verdict consumer satisfaction index, January 2011 ** The Drapers Awards for fashion retail, November 2010
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