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POP 2.0™ Provides Custom Insight At The Point Of Promotion And Prescribing
ImpactRx, the pioneer in measuring the impact of promotion on physicians’ attitudes and prescribing behavior, announced today the launch of a voice capture response enhancement to their unique POP 2.0™ research tool.
POP 2.0™ is an event-triggered tool enabling the addition of custom questions to ImpactRx’s longitudinal iPhone and iPad-connected physician research model. POP 2.0™ allows clients to go beyond ImpactRx’s syndicated research to obtain answers to targeted, customized questions addressing their unique business needs. With the enhancement, these answers are now provided in the physician’s own voice enabling ImpactRx to deliver more robust and nuanced insight into the physician’s mindset.
“Since its creation almost eight years ago, we’ve continually explored ways to improve the value of the research our POP capability delivers. Last year we introduced POP 2.0™ which provides more streamlined processing, faster client turnaround and more granular data collection,”
POP 2.0™ is available for all fourteen (14) of ImpactRx’s iPhone and iPad-connected longitudinal physician panels, including primary care, oncology, rheumatology, neurology, endocrinology and HIV specialists.
ImpactRx is the leading provider of consultative and analytically-