Sommelier Wine Awards annual competition goes digital!

Obergine have developed a competition entry website and competition management system to support Sommelier Wine Awards year-on-year growth.
Spread the Word
Listed Under



Oxford - Oxfordshire - England

Jan. 11, 2012 - PRLog -- Oxford based web design, digital marketing and branding agency - Obergine - is proud to announce the launch of a competition application website and competition management system for the internationally renowned Sommelier Wine Awards (SWA) - the UK’s top on-trade wine competition. The new website at includes e-commerce facilities which will permit entrants to pay for their entries online using credit / debit card for the first time.

The Sommelier Wine Awards started in 2007 and has been growing in popularity and prestige ever since – in 2011 entries increased by 35% and similar growth is expected in 2012.  With this anticipated growth it became increasingly urgent to build a web application which could support this growth and enable wine producers and distributers to easily upload wines and submit them whilst making the management of the entries simpler, more accurate and more automated than the time intensive heavily manual processes reliant upon spreadsheets that had been in place historically.

Obergine were commissioned by Imbibe ( to create the new website that  includes facilities for entrant registration, login and upload wines to the competition via their “Wine portfolio” area that allows entrants upload wines they wish to enter into the competition, update their account details or learn more about the competition. As the number of wines that entrants upload can be in the hundreds, entrants can simply login and upload a few wines every day which makes the entry process manageable over a sustained period of time.

Entrants can view, edit, delete and print wines from their personalised “Wine portfolio” and when ready complete their competition entry using the online e-commerce payment facilities or alternatively by invoice – depending on the invoice payment threshold set by Imbibe.  Imbibe have the ability to set an invoice payment threshold – which allows entrants that submit competition entries above the invoice payment threshold to pay by invoice rather than debit or credit card.  

One of the key challenges with the creation of the competition application and management system was maximising the usability of the user interface – the demands of an international audience meant that it had to be use by those whose native language was not English.  This was addressed by the creation of a competition entry system interface that was simple, included error prevention measures such auto-suggestion and auto-lookup fields, had robust validation and integrated tool tips, prompts and clear iconography to help guide the user through the competition entry process quickly and easily.

This coupled with the additional information required by Imbibe to streamline and automate the competition entry and management process meant that a considerable amount of data needed to be captured in the competition entry process – a complicated exercise given the numerous co-dependencies between competition data elements.  To ensure the entry process was simple and intuitive, errors minimised and maximise the integrity of the data captured; the competition entry forms changed their design and content dynamically so that only the information and fields relevant to previous user inputs were displayed.

The website also includes a sophisticated search which allows entrants to easily add wines entered in previous years with a single click.  The search allows users to search a across multitude of criterion simultaneously and returns accurate results instantaneously as the user types their search criteria.

Obergine have also developed comprehensive competition management facilities for Imbibe which provides the ability to quickly edit, add, and delete entries and to set payment status’ and competition position’s for any given entry and export competition data into spreadsheets as required. This provides Imbibe complete ownership and control over the competition and will significantly reduce the amount of administration in managing entries and entrants throughout the competition period.

Chloé Kingham – Senior Marketing & Events Executive at Imbibe - says:

“When we began searching for a company to build the Sommelier Wine Awards’ website, Obergine came highly recommended by a client. After meeting the team and describing the complex website we sought, Obergine gave me complete faith that they understood the brand, our goals, and that these were achievable. From the technical creation, design and implementation Obergine have been fantastic to work with, and I wouldn’t hesitate to work with them again. I would highly recommend the company to all clients and contacts.”

The solution was developed using the Kentico CMS – which was selected because it supports customisable e-commerce facilities catering for both online credit/debit card payment processes and manual invoice payment processing, a flexible data structure that allowed for integration with traditional relational databases and a robust security and authentication system that allows for the creation of a range of user types and permissions.

About Obergine
Obergine ( is a web design, digital marketing and branding agency that specialises in the in the creation of multi-channel marketing and business solutions that add value to their clients and customers.

About Kentico CMS
Kentico CMS is an affordable Web content management solution providing a complete set of features for building Web sites, community sites, intranets and on-line stores on the Microsoft ASP.NET platform. It supports WYSIWYG editing, workflows, multiple languages, full-text search, SEO, on-line forms, image galleries, forums, groups, blogs, polls, media libraries and is shipped with 200+ configurable Web parts. It’s currently used by more than 4,000 websites in 84 countries. The clients include Microsoft, McDonald's, Vodafone, O2, Orange, Brussels Airlines, Mazda, Ford, Subaru, Samsung, Gibson, ESPN, Guinness, DKNY, Abbott Labs, Medibank, and others. Kentico CMS is available at

About Kentico Software
Kentico Software ( helps clients create professional Web sites, online stores, community sites and intranets using Kentico CMS for ASP.NET. It's committed to deliver a full-featured, enterprise-class, stable and scalable Web Content Management solution on the Microsoft .NET platform. Founded in 2004, Kentico is headquartered in the Czech Republic and has a U.S. office in Nashua, NH. Since its inception, Kentico has continued to rapidly expand the Kentico CMS user base worldwide. Kentico Software is a Microsoft Gold Certified Partner. In 2010, Kentico was named the fastest growing technology company in the Czech Republic in the Deloitte Technology FAST 50 awards. For more information about Kentico please contact Eric C. Webb, Phone: +1-603-336 6020, E-mail:

All product and company names herein may be trademarks of their respective owners.

# # #

Obergine is a web design, digital marketing and branding agency that specialises in the in the creation of multi-channel marketing and business solutions that add value to their clients and customers.
Email:*** Email Verified
Phone:+44 (0)1865 245777
Zip:OX1 1HU
Tags:Wine, Sommelier, Awards, Award, Obergine, Imbibe, Competition, Website, E-commerce, Ecommerce, Digital, Agency, On-trade
Industry:Internet, Lifestyle, Restaurants
Location:Oxford - Oxfordshire - England
Account Phone Number Verified     Disclaimer     Report Abuse

Like PRLog?
Click to Share