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Even people who have never set foot in a Sears store have, at one time or another, probably flipped through a Sears catalog. This catalog is one of the most popular and prominent mail order systems in use, and the catalog has become something of an American institution. However, many contemporary shoppers do not realize just how long the catalog has been circulating.

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In 1888, The RW Sears Watch Company opened for business under the direction of Richard Sears. In an attempt to gain more attention for his new business, Sears produced a mailer that featured some of his most beautiful products and best deals. It was during 1888 that the first Sears catalog went out in the mail, featuring only watches and other jewelry.

As it happened, Richard Sears was very much in tune to the changes in his country and took advantage of them with his new business. As people were beginning to move west and more railroads were being established, mail order shopping became a new trend. Shoppers from across the land were very excited to be able to order such beautiful items without ever having to leave their homes.

By 1896, The Sears Catalog could be found in most homes, and the people behind it decided to make a few changes. This was the year that the catalog first came out with separate editions for the spring and the fall. They also charged for the publication for the first time, asking a fee of twenty-five cents which would be applied to any purchase of more than ten dollars.

The catalog that came out in 1896 was the first one that resembled the publication most people are familiar with today. In addition to jewelry and home items, this catalog featured everything from clothing to pianos. No matter what someone needed for their home, they were likely to find it in this book, and that is something that has remained true over the years.

These days, most towns have a Sears store available, but there are many people who still love to shop out of the catalog. When it was first introduced in 1888, it was on the cutting edge of technology and shopping, allowing people to shop from the comfort of home for the first time. Although it began as a watch and jewelry company, the catalog now sells hundreds of items that can be used in any area of the home.

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