New B2B Lead Generation Client for NuSpark Marketing

NuSpark Marketing proudly welcomes its newest client, Rapid Learning Institute (RLI). RLI has contracted with NuSpark Marketing to provide a comprehensive lead generation and paid search program to support its growth efforts.
By: Paul Mosenson
 
Jan. 10, 2012 - PRLog -- NuSpark Marketing will be putting together a strategic approach to RLI’s paid search program.  Explains NuSpark Marketing founder Paul Mosenson, “effective paid search programs align specific messages on landing pages with the queries prospects enter into search engines.”  Where previously RLI had all paid search traffic directed to a single landing page, the new program will address the specific needs of sales management, and how the RLI solution satisfies each need.  That means multiple ad group/keyword categories with specific landing pages optimized for conversions.  Landing pages will promote free trials, but content downloads are being considered for A/B tests.



“Bounce rates and cost-per-conversions increase when landing page content is not relevant to the ads, and the ads aren’t aligned with the keywords” says Mosenson.  By having a more strategic approach to the paid search program, quality leads will increase, and the cost-per-conversion will decrease, meaning increased ROI.



NuSpark Marketing is a lead generation/lead management firm from the Philadelphia area that assesses each element of the lead funnel.  NuSpark offers strategic recommendations that will make lead generation strategies work better.

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We are a lead generation/lead management firm from the Philadelphia area who will assess each element of your marketing-to-sales process and provide tactical recommendations
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Source:Paul Mosenson
Email:***@nusparkmarketing.com Email Verified
Zip:19070
Tags:Lead Generation, B2B, Ppc, Paid Search
Industry:Marketing
Location:Springfield - Pennsylvania - United States
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