Jan. 9, 2012
-- Atex announces its new browser-based content management system designed to help media companies manage their entire workflow with one cloud-based publishing environment which delivers content across multiple channels.
Atex Content features Atex Web CMS integration, which offers media companies a single view of all digital and print content. This enables newsroom and production tasks to occur simultaneously, reducing the expense and manual effort associated with meeting production deadlines.
The browser-based high-performance system has a flexible and role-relevant user interface framework and provides a unique ‘mash-up’ capability to integrate Atex applications directly within other third-party software programs. Atex Content is available on a wide variety of platforms, including the PC, Macintosh, or any device with a web browser and the plug-in installed, meaning it can be used both in-house and remotely.
Atex Content supports all journalist functionality including easy access to wire content. Integrated text mining creates greater content consistency and improves the accuracy, speed and relevancy of users’ search experience.
“At Atex we strive to help companies grow their business with tools to simplify workflows and reduce ownership costs,” said Stewart Bowley, VP of Product Management, Content at Atex. “With its ability to provide an integrated, single user interface to handle the entire workflow, from content gathering to pagination to online delivery, Atex Content offers a complete end-to-end solution that will improve efficiencies by eliminating unnecessary steps in the process.”