Sara Corporation appointed as Distributors for Energizer Middle East and Africa Ltd

Jan. 8, 2012 - PRLog -- Sara Corporation appointed as Distributors for Energizer Middle East and Africa Ltd.
Al Khobar: January 7th 2012: Sara Corporation has announced the appointment of exclusive distributorship for the Kingdom of Saudi Arabia for Energizer Middle East and Africa Ltd., effective from 1st January 2012.
The brands are ENERGIZER, EVEREADY, and SCHICK, which already have significant consumer awareness and loyalty in the Saudi market, Middle East Markets and Globally.
Energizer brands will be presented to the KSA market by a new and dedicated business unit.
Energizer Middle East and Africa Ltd. are part of Energizer Holdings Inc., with Global presence in more than 160 countries and a portfolio of 30 established brands.
Their driving force and motivation in their business development is summarized in the phrase “Keep Challenging, Keep Growing”.
Mr. Yaqoub Al Sharif Al Hashemi, Executive Director of Sara Corporation said "Sara Corporation recognizes this appointment as a highly significant and exciting new partnership, anticipating significant enhancement of in-market presence, substantial business growth, and category development.”
“We are fully committed to create and meet the Challenges and Grow the Energizer business in the Saudi Arabian Market in 2012 and beyond”, Mr. Al Hashemi added.
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Photo caption: from left to right: Mr. Craig Williams, Commercial Director of Energizer Middle East & Africa Ltd.- Mr. Yaqoub AL Sharif AL Hashemi, Executive director of Sara Corporation- Mr. Ahmad Ezzat, General Manager of Energizer Middle east & Africa Ltd.- Mr. Hazem Awad, General Manager of Sara Corporation.


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Wael Sabri
Pencell Public Relations
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Email: wael.jeddah@pencellpr.com

Hani Shiba
Pencell Public Relations
Media Relations Manager
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Tel: 02 2834067
Fax: 02 2834050
      Email: hani.jeddah@pencellpr.com
About Sara Corporation:
Sara Group of Companies Business is widely diversified into Marketing of FMCG products, Luxury Items, Personal Care & Household Product, Cosmetics, Watches, Fashion & Advertising etc.
Sara Group is exclusive distributors for many internationals Brand Products. We sell their brands to all relevant Retail Trade Sectors and to selected Local wholesalers.
Using a Systematic methods and Flexible structure of autonomous Sales and Marketing Business Units, we facilitate local implementation of global marketing strategies.
Application of our in-depth knowledge of the unique and rapidly expanding Middle East and Saudi Arabian market typically results in brand share growth, and product category expansion.

Sara Group of Companies are:

» Sara Corporation
» Paris Gallery
» Sara United Advertising
» Sara GMC
» Sara Regional
» Sara Emirates

For further information please visit www.saragroups.com or:info@saragroups.com
About Energizer Holdings Inc.:
Energizer Holdings Inc. (ENR) is consumer goods company operating globally in the broad categories of household and personal care products, Energizer endless energy is adored by millions and they couldn’t be better representatives of our Energizer® brand. But Energizer Holdings is much more than batteries. In fact, Energizer is made up of 30 established consumer brands the world over, from Schick® and Wilkinson Sword® shaving systems to Banana Boat® sunscreens. Energizer is present in 160 countries and counting.
Energizer Holdings has operations in 50 countries and distribution in more than 160 countries.
Energizer is always looking for new ways to improve; it is best expressed by the phrase, “Keep Challenging, Keep Growing.”  This represents our shared belief in constantly challenging ourselves to find better, smarter, more innovative ways to do things.

For further information please visit: www.energizer.com