Fancam Effortlessly Acts As Social Media Marketing Tool

Jan. 7, 2012 - PRLog -- Lee Media Group has partnered with Ten Thousand Fans, creators of the Fancam, to become exclusive dealers of the Fancam in select local markets.  The companies are well matched to collaborate on offering the Fancam in that this digital tool integrates well with the with the social media buzz Lee Media Group creates for companies.

The Fancam system consists of a touchscreen tablet and web camera which interfaces with the business’ Facebook Page. The Fancam is installed at the business, either mounted on a wall or on a stand-alone kiosk for customers to take quick photos. They provide their name and email address, and then take a photo which is uploaded to the company’s Facebook Page (with their permission).  Photo takers have the option to retake pictures until they are content for an upload.  They can tag themselves from their own Facebook or Twitter accounts, allowing their friends to see where they’ve been.

#FansFollowFamiliarFaces

One thing that remains the most effective and trusted to consumers is word-of-mouth.  These photos taken by happy customers on the Fancams act as a sort of visual recommendation on today’s extensive word-of-mouth through social media conversation.

Businesses can provide a tool that allows their customers advertise for them

“There are so many opportunities happening at once,” said Mia Lee of Lee Media Group. “Business owners are usually too busy to manage social media, let alone ask for recommendations from every customer.  The Fancam does this for them – but goes a step further by allowing the customer to do the work. It can save a lot of time and keep the interaction going in a fun way.”

Customers usually want to Like the business on Facebook, especially after seeing their photo, sometimes tagging themselves for their friends to see. This is proving to build social media interaction for the business at a quicker pace than for those without a Fancam.

Fancam captures customer emails so business can reach out again later

Another effective marketing advantage of the Fancam is the capture of the customer’s email address, which can be used to reach out to those customers again later with coupons, special events or other promotions.  This customer database is automatically built by the Fancam participants who opt-in to receive communications from the business.

Some businesses currently using the Fancam include Stroud's Restaurant and Bar in Wichita, KS; Mead’s Corner in Wichita, KS; Kansas Underground Salt Museum in Hutchinson, KS; Salon Teased in Wichita, KS and The PourHouse in Grove, OK. http://leesocialmedia.com/category/social-media-fancam/fa...

Enhance the Fancam with Integrated Marketing

Although the Fancam is virtually maintenance-free, there is still a need to manage and integrate social media posts into the company’s marketing campaigns. Lee Social Media can create social media accounts for the business, integrate additional messages and monitor these accounts for activity, alerting the business if necessary. Additional services include creating or claiming of sites like Yelp, Urban Spoon, FourSquare and Google Maps.

The company is offering the Fancam in addition to, or a-la-cart from, their social media packages. The Fancam system can be used for short-term or one-time special events, or 24/7 onsite for 6 month or longer agreements. Several businesses are integrating the Fancam into their other marketing efforts such as on digital billboards.  Pricing depends on services needed and length of campaign.

Comparable money spent on traditional advertising messages seem less effective as consumers see them for seconds and then are flooded with more ads.  A social media campaign utilizing the Fancam can create ongoing awareness with pictures, sharing, Liking, recommending and commenting done by people who are visiting the business.  Businesses are seen as an interactive and unique personality now, not just another seller in a sea of products.

“Lee Media Group gets social media and will help businesses reap the full benefits of delivering a great customer experience,” said Alan Ebright of Ten Thousand Fans.

Learn more about the Fancam at http://leesocialmedia.com.

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Lee Social Media is a division of Lee Media Group. Lee Media Group creates websites, manages content, optimizes online searches, provides domain registration and web hosting, and helps businesses use tools build their online presence and promote their company with social media.