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MerchantCircle Survey Says Search is the Most Important Marketing Channel For Small Businesses
A new “merchant confidence survey” from MerchantCircle/Reply.com, among 2,500 US small businesses, finds that search engine optimization (SEO) is the marketing channel they would choose if they could choose only one.
The question asked was: “If you had to put all your marketing time and budget into only one channel, what would it be?” Search Marketing (SEO + SEM) jointly got 43% of responses. Interestingly SMBs are giving up on traditional media advertising as their most important marketing channel.
Find out more from SearchDecoder.com, a leading search engine marketing blog.
Matthew Capala, search marketing veteran, started Search Decoder blog with a mission to ‘decode’ the industry’s best practices of driving more clicks to your website through search engine marketing. In an easy-to-understand way, Matthew aims to share his knowledge with businesses and entrepreneurs.