Aavishkaar VC funded Milk Mantra launches Milky Moo milk

Jan. 6, 2012 - PRLog -- Milk Mantra, an Aavishkaar VC funded dairy startup, has launched its flagship brand Milky Moo. The product portfolio currently boasts of fresh pasteurised milk in a unique packaging format and product proposition of being truly pure, hence not needing any boiling. And also, they've launched fresh paneer with extended shelf life. All this being manufactured out of a spanking new dairy plant in Odihsa, assembled in collaboration with global processing & packaging technology experts Tetrapak, MultiVac & DeLaval.

For the first time in India, fresh milk is directly entering consumer homes and pantries through the D2H (direct to home) distribution by the dairy company. Each morning thousands of pouches of milk are being transferred from the plant to the twin cities of Bhubaneswar and Cuttack.

The urban consumer is assured that with every purchase of Milky Moo products they are directly supporting thousands of rural farmers who benefit from Milk Mantra's Ethical Milk Sourcing programme. The company ensures all network farmers get timely payment and access to extension services along with support in raising healthy cows. The company believes that Happy Farmers = Happy Cows= Best Milk!

Says Srikumar Misra, the founder CEO of MilkMantra "the MilkyMoo brand is all about 'Truly Pure' dairy products, packed using latest global technology. The first of its kind TRIPAK packaging helps preserve the freshness and purity of the products for a much longer period. Our unique Direct to Home (D2H) delivery mechanism is yet another effort to retain the purity of our products over the last mile - it uses our own cold chain to directly supply the families registered with our program. We plan to extend this program to major cities in eastern India'' The company also has plans to enter the yogurt and functional dairy drinks segment, so keep watching this space, he says, signing off.

For more details on the brand please visit www.milkymoo.com

Visit the facebook page of Milk Mantra to know more about the company and the Ethical Milk Sourcing Programme

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First VC funded dairy company in India using first of its kind TRIPAK technology which ensures milk Need not be Boiled.We aim to sustainably enhance the lives of poor farmers while bring premium quality dairy products to the consumer in eastern India.