Army Navy Stores In New Jersey: What's In A Name?

Jan. 4, 2012 - PRLog -- You might be surprised.

New Jersey Army Navy stores have grown beyond the typical and conventional image of outdoor and camping or military gear. Just ask Lee Lucas, an innovative leader in this evolutionary movement. He has taken his landmark store to an entirely different and new level of retail merchandising.

For close to 40 years, the store has been changing to accommodate the needs and interests of its customers. And the constantly updated website is a reflection of the changes and improvements that are always being made.

Retailers like Lee Lucas have found it is rewarding to incentivize loyal customers with many outstanding features, including free shipping to all points in the USA, a 100% secure and confidential online shopping experience and a vast array of interesting and diversified products that far extend beyond the reach and image of the “typical” Army Navy store.

Bills Army Navy Store also has a very comprehensive line-up of shirts, rivaling what the discerning shopper would find in any major department store or clothing store. A review of their site brings up 10 pages of mens and womens shirt selections in a variety of styles and colors with prices that just can’t be beat. This store is a treasure trove of clothing in every respect.

Who Is Lee Lucas?

Perhaps the most important fact to know about this amazing store is the philosophy and mindset of the current owner, Lee Lucas.

Lee jokingly points out that he has been called a lot of things in his life. Many flattering, many motivating, and many you won't get him to repeat. When customers in Bill's started calling him "Junior" 20 years ago during his first year of work at Bills Army Navy Store, he  just smiled.

In Lee’s words, “I was the new fresh face, in my early thirties, who looked like the heir apparent to succeed ‘Bill’ at his store.”

He just had to be his son; why else would he be here? He did indeed succeed "Bill" when he decided to retire a few years after Lee started. But that just started the fun.
The second name change of his life soon occurred, from Junior to Bill. After the local newspaper ran an article regarding the store changing hands on its 30th anniversary, something had to done. "Bill" had retired, but people still wanted to talk to "BILL". So Lee figured he would just let everyone know that there never was a "BILL". But…"BILL's" name was actually Howard. For 25 years, customers had always referred to Howard as "BILL". If you walked into the store and asked for Bill, everyone knew who you meant.

Regardless of whether you ask for Lee, Bill or Howard, Lee Lucas assures us that customers are always assured of the same level of superior service and satisfaction that New Jersey residents have come to expect from this fascinating operation.

Visit http://www.billsarmynavy.com for more information or call 973-467-0086.

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Their mission here at Bill's Army Navy Outdoors is simple: they strive to offer you brand name apparel and outdoor gear at the most favorable prices possible while providing a level of customer service which is beyond the ability of their competitors and that exceeds your expectations.

Setting everything aside, we would not be where we are today without you. Thank you! It has truly been our pleasure to serve you for over 30 years.

They will continue to do everything possible to merit the confidence that you have shown in Bill's.