Applied Colors Publishes Website Guide For Car Detailers

Applied Colors, manufacturer of paint touchup systems in Beaverton, OR, has published a website guide for car reconditioners.
Jan. 3, 2012 - PRLog -- Applied Colors, a Beaverton, OR based manufacturer of paint touchup systems, has released a guide for car detailers toadjust their websites for better response. After researching the web presence of detailers across the country, Applied Colors formulated a list of the most common website errors and the ways in which to avoid making them. The report detailed the three most common problems with reconditioning websites, and described how to fix each issue.

The most common mistake the sites studied made was that they came up in search engines under a bad title. The title of the site must tell who, what, and where the car detailer is. Applied Color’s report described the ideal title formula.

The other mistakes were both in marketing. Commonly, a car detailer’s website lacked an image of the owner and a biography. Applied Color found that successful detailers include this information in order to put a human face on the service.

The last mistake was in the maintenance of up-to-date promotions. Car reconditioning, as with other automotive services, relies heavily on strategic discounting. Many detailers’ websites lacked any kind of promotion. Applied Color’s report described what kinds of promotions worked best, according to detailers in the industry.

The full article with photos can be viewed here:

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Tags:Car Detailing, Website Mistakes, Reconditioning, Automotive Repair
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