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RREDC, Humboldt County Aviation Division, Strategic eMarketing to Launch Customer Friendly Website
To help attract new customers and airlines, the Redwood Region Economic Development Commission and the Humboldt County Aviation Division have launched a new website with help from Strategic eMarketing.
Only one airline currently flies out of Humboldt County, leaving locals and visitors with too few options. However, at a recent regional air service conference, RREDC and Humboldt County Aviation Division staff met with six airlines to present market data and other materials that show the benefits of providing air service in Humboldt County.
“We have a real advantage over other small airports,” said Emily Jacobs, program coordinator with the Aviation Division. Jacobs noted that the Arcata-Eureka Airport’s runway is now longer than that of the John Wayne Airport in Orange County. “This makes us very competitive with other regional airports” added Tom Mattson, Humboldt County Director of Public Works.
RREDC executive director Gregg Foster noted the importance of air service for the local economy. “I get calls and emails every week from local business owners and managers encouraging our efforts to expand service. Connecting to the national and global marketplace is more important than ever,” said Foster.
Strategic eMarketing provided critical support for the update of the website. The goal is to develop an online presence that can answer questions from airline representatives looking to locate in the area as well as passengers looking to fly in or out.
“An airport needs a good customer service-focused website as an entrance to the airport and now we have that,” Foster said.
About the Fly Humboldt Coalition:
The Fly Humboldt Coalition is a group of community businesses and agencies that formed in May 2011 after the Arcata-Eureka Airport lost two airline providers. Members have been encouraging locals to fly out of their hometown airport to support the industry while courting new airline providers.
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