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Vancouver Integrated Marketing and Advertising Firm CastleCS's Top Internet Marketing Trends of 2011
CastleCS's Top Internet Marketing trends reveal what made 2011 eventful, interesting and in some ways, unforgettable.
“As with any year, there were some Internet Marketing trends that we saw coming, and some trends that were surprising in their intensity and dominance,” commented CastleCS’s CEO and founder Roger W. Graham PhD. “Overall, though, we can say that these 7 Internet Marketing trends made 2011 an eventful, interesting and in some ways, unforgettable year – not the least of which because it was incredibly successful for us, and more importantly, for our clients.”
#1: Online Reputation Management MATTERS. Effectively managing a business’s online reputation and generating authority status -- so that good news stories spread far and wide, and not-so-good news stories are contained and mitigated -- is now an essential requirement that is no longer filed under “m” for marketing. It’s filed under “s” for survival.
#2: Branding must be TARGETED. Businesses that developed a strong, consistent and influential brand AND targeted that brand to where their prospective customers hung out surged ahead and reaped the benefits.
#3: The RISE of Local Search Marketing. Local search marketing, and its blend of related online and offline strategies, dominated marketing 2011.
#4: Social Media Grows UP. In 2011, social media cemented its role as a credible haven for businesses (and not just for 12 year old girls talking about Justin Bieber).
#5: Online Rich Media PAYS OFF. In 2011, online rich media achieved the all-important “no brainer” status – because it’s now affordable, influential and, increasingly, expected by customers.
#6: Integrated Marketing is about ROI, not about getting “lots of stuff.” In 2011, Integrated Marketing was defined as investing $1 strategically to get $5 worth of value – and not just getting a “lots” of marketing stuff.
#7: DIY = $$$. 2011 hammered home the message that it’s cheaper, more effective, and less stressful to partner with an Integrated Internet Marketing company that knows what it’s doing – especially when it comes to maximizing tight budgets – than going it alone through the DIY (“do it yourself”) route.
Read CastleCS’s full take on the year that was at http://www.castlecs.com/
CastleCS will be publishing its much-anticipated list of the Internet Marketing trends that businesses can look forward to in 2012 in early January.
For more information or for media inquiries, contact Roger W. Graham PhD of Castle Communication Systems at 604-734-2627 or at media@CastleCS.com.
About Castle Communication Systems
Vancouver marketing and communications firm Castle Communication Systems designs, executes and manages results-focused advertising campaigns and creates digital marketing platforms on behalf of clients who want to take their business to the next level. Castle helps clients achieve a high performance environment – one where plans, strategies, programs and staff all work together to create ongoing, elite-level excellence and profitability. To learn more visit http://www.castlecs.com/