Oliveira shoes show they’re hot stuff on ice

Shoe designer Maria Oliveira launched a brand new footwear collection at the Bracknell Bees ice hockey match on Tuesday (27th December) – and the unique ‘toe post’ style is already causing a sizzle among fans.
By: Suzanne Moon
 
 
Oliveira Shoes
Oliveira Shoes
Dec. 29, 2011 - PRLog -- Shoe designer Maria Oliveira launched a brand new footwear collection at the Bracknell Bees ice hockey match on Tuesday (27th December) – and the unique ‘toe post’ style is already causing a sizzle among fans.
The fashion fundraiser saw Maria, a devoted Bees fan who lives in Earley, pledge 10 per cent of sales on the night to her local team.
Several pairs of Oliveiras were snapped up as a result of the catwalk show, which saw friends and family modelling during the first interval of the home game against Guildford Flames. During the second interval, fans and WAGs (wives and girlfriends) grabbed the opportunity to try on and purchase shoes for themselves.
And because Oliveira shoes are available exclusively online, Maria is letting people continue to support the Bees, by entering the promotional code BRACKNELLBEES when they visit www.oliveira.uk.com and buy their favourite designs.
Local mum Maria, who decided to start designing shoes following an inspirational trip to Sri Lanka, has created nine elegant styles for the Oliveira ‘toe post’ collection.
She said: “We received a wonderful reaction to our launch at The Hive, with really positive feedback on the designs and the quality of the shoes. Each pair is hand-finished to make sure every detail is perfect.
“The nine styles looked amazing against the backdrop of the ice, and I’m really grateful to the Bracknell Bees and all their passionate supporters for making the show such a success.”
Maria is set to add to the range of Oliveira shoes and accessories for spring 2012.


For further information please contact:
Suzanne Moon
Media Matters PR
Tel: 01733 371363; e-mail: suzannem@mediamatters-pr.co.uk
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