Appetite for Self Destruction - Lessons from the Record Industry

Steve Knopper, contributing editor for Rolling Stone, author of "Appetite for Self-Destruction: The Spectacular Crash of the Record Industry in the Digital Age" to speak at Institute of Management Consultants-Colorado Jan 13, 2012 Breakfast Program
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Dec. 26, 2011 - PRLog -- Rolling Stone contributing editor, Steve Knopper, will speak at the Institute of Management Consultants on Friday the 13th of January. Why a music guy at a consulting meeting? Read on …

The business landscape is volatile, uncertain, complex and ambiguous. One of our board members, Todd Ordal, was helping a large client through a major transition when he heard our January speaker, Steve Knopper, interviewed on NPR. After reading Steve’s book, “Appetite for Self Destruction”, he realized that the message from the book about the implosion of the record industry would be a great tool to facilitate change in his client’s company. Steve presented the story for his client and his senior team. His client’s response? “Brilliant!” He began to rethink his business and in the last 2 years this company has produced record profits and growth in an industry that is in turmoil.

Most of us have to deal with clients who need to “take a hard right” at some point. Steve will illustrate a real life example of what happened when the record industry ignored changing technology and consumer trends and allowed new players (e.g. Napster and Apple) to eat their lunch!

The meeting will be held from 7:15 am to 9:00 am at the Denver Athletic Club, 1325 Glenarm Place, Denver, CO.  Cost for members is $25, guests is $30.  A full breakfast is included.  Late registrations (after 1/11/2012) will be charged $10 extra.

Go to to register.

More about Steve Knopper:  a contributing editor for Rolling Stone,Steve  is the author of Appetite for Self-Destruction: The Spectacular Crash of the Record Industry in the Digital Age (Free Press/Simon & Schuster). Drawing from more than 230 interviews, it's the definitive account of the modern music business, from the adoption of the CD in the early 1980s through the Napster-induced crash and the iPod/iTunes revolution of the early 2000s. The Village Voice called the book "fantastic," and The Boston Globe declared it "an enthralling read, equal parts anger and regret," adding: "Knopper's writing is sharp, his approach sharper." ivarc HBO has optioned the rights and plans to make a movie.

Steve was a featured guest on NPR's Fresh Air with Terry Gross and NBC's Last Call with Carson Daly; appeared on the NBC Nightly News, CNBC, and Los Angeles' Tom Leykis Show; and has been quoted as an expert source in The New York Times, Fortune and Reuters.

More about IMC: The Institute of Management Consultants is the premier professional association and sole certifying body dedicated to individuals consulting to management. The IMC promotes excellence and ethics in management consulting through certification, education, and professional resources.  The IMC Certified Management Consultant (CMC) designation is awarded to a select group of consultants (only 10,000 worldwide) who have demonstrated that they produce substantive results, adhere to the IMC USA canon of ethics and manage their practices professionally.  Visit .  

The IMC Colorado Chapter meets the 2nd Friday of most months for breakfast, networking, an educational program, and peer support at the Denver Athletic Club at 1325 Glenarm Place.   Contact Jerry Comer, Board Chairperson, at or 303-786-7986 for more information.
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