latimes.com Expands Games Content with Arkadium

Addition of 25 Titles to Grow Engagement and Increase Revenue Opportunities
By: Larkin/Volpatt Communications
 
 
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Latimes.com
The Los Angeles Times
Arkadium

Industrys:
Games
Technology
Media

Location:
Los Angeles - California - US

Dec. 27, 2011 - PRLog -- The Los Angeles Times and Arkadium, creators of the largest library of casual games in the world, today announced the availability of more than two dozen popular online games at latimes.com/games. The alliance enables The Times to provide a more robust gaming experience for its more than 17 million unique visitors monthly, attract new users and offer fresh promotional opportunities for advertisers.

“Given the ever-rising popularity of casual games, adding Arkadium’s titles allows us to further engage latimes.com’s users and entice previously untapped gaming enthusiasts to visit our site throughout the day,” said The Times Vice President, Digital Revenue Products Jennifer Collins. “We are also creating a previously unavailable opportunity for our advertisers to reach Southern California’s casual gaming audience and in the process establish another digital monetization platform.”

Arkadium will provide such games as its award-winning Mahjongg Dimensions franchise alongside perennial favorites Sudoku and the Daily Crossword. Social networking features are fully integrated into the experience, enabling the ability to “like” and tweet results.

“The number of Americans who play online games has more than doubled over the last few years,” said Jessica Rovello, President of Arkadium. “We’re excited about extending the availability of our wide array of games to the millions of Times online readers.”

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About the Los Angeles Times
The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 1.9 million and 2.9 million on Sunday, more than 17 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.4 million. The Pulitzer Prize-winning Times has been covering Southern California for more than 130 years.

The Los Angeles Times Media Group (LATMG) businesses and affiliates also include The Envelope, Times Community News, LA, Los Angeles Times Magazine and Hoy Los Angeles  which, combined with the flagship Los Angeles Times, reach approximately 5.1 million or 38% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News as well as Tribune Direct’s west coast division and is part of Tribune Company, one of the country’s leading media companies with businesses in publishing, the Internet and broadcasting. Additional information is available at http://latimes.com/aboutus.

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About Arkadium
Arkadium, creators of the largest library of casual games in the world, has been a top game developer for the past decade. The company’s hit games, including Mahjongg Dimensions, are distributed worldwide to over nine million gamers per month on the web, Facebook, iPhone and iPads. A top 20 Comscore game distributor, Arkadium has been the longstanding games partner of MSN, Hearst Magazines Digital Media, ESPN, ABC, Lifetime, Discovery and many more distinguished brands. Family owned and operated, Arkadium has grown organically since 2001 to more than 100 employees in offices in New York City, Los Angeles, Toronto and Ukraine. For more information visit http://www.arkadium.com and for employment opportunities visit http://www.arkadium.com/about_us/careers.aspx.
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